Multispectral Imaging

Multispectral imaging is used oven an extremely wide spectral domain. It started with NASA using the technique for satellite imaging using kilometer-length radio waves, to the technique being used by forensic science using light in the visible to the near infrared region, to medical forensics using MeV gamma rays (National Research Council 1998) The use of Multispectral imaging in forensics and law enforcement for the examination of a wide variety of evidences is a field that is growing but has not yet reached the state of being a universally accepted practice.The technique is being used for analyzing photographic and video based evidence, and also for DNA analysis in recent times (Lanir 2005) Using Multispectral imaging has both advantages as well as certain disadvantages in the analysis of a scene. In addition, there are some pre-requisites needed which make the approach limited to certain situations. All these points are discussed subsequently in this section. Advantages of Multis pectral Imaging Technique 1.Advantage over naked-eye viewing – While a human eye has the capability of differentiating between millions of colors and various combinations; it is obvious that the perception is usually dependant on a mixture of different wavelength. In other words, the complete spectral information as received by eyes is still incomplete. The reason for this is because the visible portion of light, no matter the degree of its complexity, is still divided into the three basic colors – red, green and blue. Multispectral imaging can generate the accurate and complete optical spectra at every pixel.Finally and image processing software can be used for getting the maximum information from each of the pixels (Condea , Haneishia, Yamaguchia , Ohyama & Baaz J 2007) This might not be very important and might seem like overkill for regular vision. But in case of forensics, where the actual and precise data is necessary, this capability becomes very helpful as the data is completely analyzed. Differences in spectra can be used for the accurate detection of foreign particles in a terrain or differences in finger prints from different individuals .Advantage over cameras – Forensic science is the capture and preservation of accurate image. Conventional color films and digital color cameras also break the various colors combinations in RGB, so the information is just as inaccurate as seen with a naked eye. Hence, multispectral imaging scores over using these equipments also (Chieu 2001) In addition, multispectral imaging can be used in areas which are inaccessible ad can give simple multi-temporal readings. The area range of the scene is also more than what is for a digital camera.Also, until very recently the use of numerical processing was fairly restricted in the camera systems. Finally, Multispectral imaging also offers light attenuation techniques (Westland & Ripamonti 2004) 3. Avoid Contamination of the crime scene – One of th e advantages provided by using multispctral imaging is that there is no need for constant physical contact with the crime scene. This characteristic helps in two types of investigations. In case of analyzing a crime scene for evidence, the constant contact means contamination which can be avoided because the multispectral imaging can be taken aerially.This feature is also used in the forensic analysis of ancient documents where the contact with the document should be minimal. In such cases the document can be reconstructed with minimum contact. The aerial image taking capability also helps in dangerous locations also, as in the case of finding the location of a minefield. The initial identification of a minefield helps in localizing the area using an airborne multi-band camera. Using light in both the visible and infrared region minefield having both surface mines and well as buried mines can be detected (Sjokvist Lundberg Gu & Ulvko n. . )4. Time and Cost Saving – Using mult ispectral imaging the complete analysis can be done faster than using conventional methods and also cost for producing the same results using the other spectroscopic methods is much costlier. This is because, the wide range of operation of multispectral technique i. e. from ultraviolet to visible to thermal infra red, means that many different physical parameters can be analyzed simultaneously. Also the data has no major spatial co-registration problems.As an example in case of medical diagnostics and forensics, the interface used for multispectral imaging is easy to use and also much cheaper than conventional systems like the 7T MR scanner. Disadvantages of Multispectral Imaging technique Multispectral imaging in not without its faults. Some of them are primarily due to he budget and requirement of the individual area where multispectral imaging is used. 1. Complete Image not provided – Multispectral imaging does not provide complete 3D image. The reason is that this techniq ue does not offer any method to separate the effect of absorption from scatterSpatial resolution – Multispectral imaging due to its optical nature does not provide for complete spatial resolution. Some ways that have been suggested is to examine by contrasting with IR image but with acoustic resolution. In the case of detection of landmines, the problem is that while the technique can judge the presence or absence of mine over an area, the exact location cannot be pinpointed. This means that the technique can be just used to find if the area is contaminated by mines, but the detected rate of each single mine is not high (Sjokvist Lundberg Gu & Ulvko n. d. )System Complexity – Analysis of complex systems poses a problem when multispectral imaging is used. This tendency increases as the system complexity increases. For example , in case of mine detection, the mine field is assumed to have a near perfect alignment which is not always possible in case of real time environm ents (Sjokvist Lundberg Gu & Ulvko n. d. ) 2. Noise Vulnerability – This is one of the critical requirements of any forensic detection techniques. Multispectral image by its very nature are sensitive to any pollutants, which is why the crime scene has to be assumed to be clean from any external influences.The spectral features of any foreign body is more important that its chemical or biological properties, which raises the probability of mistakes as all environmental substances have broad spectral absorbance bands (Miskelly & Wagner 2005) 3. Complexity of analysis – A crime scene can be considered to have a limited number of objects having distinct spectral characteristics. Some experts feels that most of the individual scene should hence be individually analyzed for a accurate reproduction.This means that each scene would have different multispectral properties which would mean a different system, making the detection complex. In addition, this also calls for advance d digital signal processing techniques and the possibility of large quantities of data to be analyzed (Gordon 2001) 4. Usage in Crime Scene – While multispectral imaging is increasingly being used to analyze physical evidence, the first hand usage in crime scenes is not very popular even now. This is because the technique is much too costly for usage for normal forensic departments.In addition, the equipments are not portable enough for it to be easily taken to a crime scene (Gordon 2001) 5. Image recreation – This problem occurs at the time of image recreation. However, not every field faces this problem. In case of document forensics, where the final document has to be reconstructed, specialists observe the complete image before deciding on the parts to include. The image recreation needs human presence however. However, in case of some other forensic scene recreation, the problem might become more difficult.This is because, the image given by a multispectral analysi s is 3D in nature, though not complete. But the image presented or used by an observer is 2D. Hence, the transformation of the image and the components to select the exact transformation is not very easy (MacDonald & Luo 2002) Limitations of Multispectral Imaging Technique Multispectral image techniques need some additional technology boost before they can be successfully used for forensic applications universally. 1. Problems in analyzing details – As has been said earlier, multispectral imaging was used by satellites for recording data.From this distance, any blurring is attributed to distance and smaller details were usually not expected. When the technique was applied for analyzing objects at smaller distances, like forensic analysis of document, initially the results were satisfactory. This means that the results obtained were much better than was observed using the optical techniques employing the RGB technique. However, the problem arose when the details in the documen t were not very clear. (Hill 2005). The image size is also not that of the original image which also makes the alignment difficult.Also the many imperfections which are inherent of the real world, makes it difficult for the technique to be used in the real-time situation. Here, the contamination is almost entirely expected. The noise is however not acceptable while using the multispectral imaging technique. Researches are on for finding a suitable fusion technique which is both adaptive and intelligent enough to take care of these conditions, though it might take some time for this to actually materialize (Danien & Grant 2006) 2.Calibration Errors – There is another problem that might happen when multispectral imaging is used for analyzing details at subatomic levels. The problem is related to precision of the technique and occurs due to imperfect calibration of equipments. The errors means false data being sued as input which raises the error when the output data is analyzed . This in turn effects the spatial resolution when a simple approximation is needed for the temporal evolution. There is also a very high requirement for symmetry as the technique is primarily related to pixel information (Koch Haan & Mancini 2004) . Need for reconstruction software – An imaging software package is essential for making the final image which would be analyzed.The problems lie when this imaging software is not up to the standard. In this case, the entire advantages are in the danger of being lost. Unfortunately, the reconstruction still requires human presence despite the sophisticated software packages available. The output image deciphering from these software have proved to vbe confusing, and hence scientists prefer analyzing in the human presence wheich is a tedious process (Foy & Theiler n. d)Future Application and Trends in Multispectral imaging With the many advantages that can be achieved using Multispectral imaging techniques, the near future will see more research in this field. Forensics will now be the main focus, as because of the accuracy of data that can be found using this technique. There are however many issues that need immediate attention. The most important is the image retrieval software which is very important for the analysis of the evidence by investigators. The area is seeing lot many advances with many tools being developed that target specific areas of forensic work.The second target area is the reduction in equipment size and complexity. Use in satellites did not put a lot of restrictions to the size of the equipment. However, when it is used by investigators for crime scene detection, the size of equipment becomes important. The equipment should also be able to access spaces, meaning that it should be able to cover the entire crime scene. The interest in making smaller electronic devices with higher computer power may prove to be very helpful in this case. In addition, the research is also being done to impro ve the quality of optical systemsFinally, the multispectral imaging technique itself should be improvised such that its susceptibility to noise is reduced. In many cases like landmine detection, a prior analysis of the land is first doe before using the multispectral equipment, which is a good solution Investigators are finding that using multispectral imaging assists in the process of analyzing evidence. Sufficient research in this field to make the technology more efficient, will help it in becoming a universally accepted technology.

General psychology Essay

Introduction ALMOST CERTAINLY YOU WILL PROBABLY HAVE COME ACROSS THE IDEA OF PLAGIARISM ALREADY. PLAGIARISM IS ABOUT THE PRESENTATION OF OTHER PEOPLES’ WORK AS IF IT IS YOUR OWN, FOR YOUR GAIN. THE IDEAS AROUND PLAGIARISM ARE PRESENTED TO STUDENTS IN MANY DIFFERENT WAYS – SOMETIMES PLAGIARISM IS SEEN AS A DREADFUL CRIME. WE WANT TO PRESENT IT HERE IN THE CONTEXT OF AN UNDERSTANDING OF ACADEMIC HONESTY AND WHAT IS TERMED ‘ACADEMIC MISCONDUCT’. YOU NEED TO KNOW ABOUT THESE THINGS BECAUSE THEY SHOULD GUIDE YOUR MANNER OF WORKING IN HIGHER EDUCATION. PLAGIARISM AND CHEATING ARE SERIOUS ISSUES IN HIGHER EDUCATION, AND PLAGIARISM, IN  PARTICULAR, IS INCREASING A GREAT DEAL AT PRESENT. WE WANT YOU TO HAVE THE KNOWLEDGE AND SKILLS AND THE GOOD WORKING HABITS THAT ENABLE YOU TO MAKE EFFECTIVE AND APPROPRIATE JUDGEMENTS IN YOUR WORK. THIS UNIT IS DESIGNED FOR STUDENTS NEAR THE STARTING POINT OF HIGHER EDUCATION STUDIES. IT PROVIDES THE INFORMATION AND SKILLS THAT YOU NEED AT PRESENT – AND YOU WILL HAVE MORE MATERIAL ON THIS TOPIC AT A LATER STAGE, WHEN YOU NEED TO KNOW MORE ABOUT IT. The aim of this unit is to: -HELP YOU TO GET A CLEAR IDEA OF ACADEMIC HONESTY AND ACADEMIC MISCONDUCT -CLARIFY THE MEANINGS OF ACADEMIC MISCONDUCT – CHEATING AND  PLAGIARISM AND COLLUSION -PROVIDE YOU WITH INFORMATION THAT YOU NEED IN ORDER TO BE ACADEMICALLY HONEST; -IDENTIFY AND HELP YOU TO ATTAIN THE SKILLS THAT YOU NEED FOR ACADEMIC HONESTY AND GOOD PRACTICE 1 AS WELL AS PROVIDING SOME EXERCISES TO HELP YOU TO LEARN FROM THIS MATERIAL, THIS UNIT IS INTENDED TO BE A RESOURCE TO WHICH YOU MAY WISH TO RETURN FOR GUIDANCE. THE ANSWERS TO THE EXERCISES ARE AT THE END OF THE UNIT. Some points to think about AS A STUDENT YOU SHOULD LEARN ABOUT ACADEMIC HONESTY BECAUSE IT IS AN IMPORTANT ELEMENT OF HIGHER EDUCATION BEHAVIOUR. THERE ARE SEVERAL ASPECTS TO IT. IT INVOLVES: -ENSURING FAIRNESS TO THOSE WHO HAVE PRODUCED NEW KNOWLEDGE AND IDEAS; -ENSURING THAT THE WORK THAT A PERSON SAYS IS HER OWN IS INDEED HER OWN; -THE DISCOURAGEMENT FROM CHEATING TO GAIN UNFAIR PERSONAL ADVANTAGE. THE INTENTION TO DECEIVE STAFF OR THE INSTITUTION IS CENTRAL TO THE ACTIVITY OF THE PLAGIARIST OR CHEAT. HOWEVER, IT IS NOT FAIR ON YOU, AS A STUDENT, IF YOUR FELLOW COLLEAGUES CHEAT AND PLAGIARISE AND THEREBY GET BETTER MARKS. SAM, SUZANNE, IZZY, AND KATRINE ARE IN A LEVEL 1 CLASS AT SOMOUTH UNIVERSITY. THEY ARE ALL STUDYING PSYCHOLOGY AND ARE IN A CLASS OF OVER A HUNDRED AND EIGHTY STUDENTS. THEIR SEMINAR SESSIONS ARE THIRTY IN NUMBER AND SO FAR THEY DO NOT FEEL KNOWN AS INDIVIDUALS BY STAFF. SUZANNE HAS BEEN STRUGGLING BECAUSE SHE, UNLIKE THE OTHERS, DID NOT STUDY PSYCHOLOGY AT SCHOOL. SHE HAS BEEN QUITE DEPRESSED ABOUT IT AND HAS ASKED THE OTHERS FOR HELP. THEY DID WHAT THEY COULD, BUT SHE DID NOT SEEM TO BE ABLE TO TAKE IT IN. AT TIMES SHE TALKS ABOUT LEAVING UNIVERSITY. THEY COME TO THE COURSEWORK ASSESSMENT AT THE END OF LEVEL 1 AND TO EVERYONE’S SURPRISE, SUZANNE COMES OUT WITH ONE OF THE HIGHEST MARKS IN THE CLASS. THE TUTOR PRAISES HER WORK AT THE NEXT SEMINAR AS BEING WELL CONSTRUCTED, AND PARTICULARLY WELL WRITTEN. SUZANNE IS CLEARLY HAPPY AND THEY ALL GO OUT FOR A DRINK IN THE EVENING. UNDER THE INFLUENCE OF A FEW PINTS SHE LETS SLIP THAT SHE PAID ANOTHER STUDENT IN HER HOUSE (FROM LEVEL 2) TO WRITE IT. AFTER THE TIME AND EFFORT THE OTHERS HAVE PUT INTO HELPING SUZANNE, AND DOING THEIR OWN WORK, THE OTHERS FEEL CHEATED BY HER ACTION. THE ATTITUDE TO PLAGIARISM CAN DIFFER IN DIFFERENT CULTURES, FOR EXAMPLE SOMETIMES IT CAN BE CONSIDERED TO BE AN HONOURABLE ACT TO REPRODUCE THE EXACT WORDS OF THE EXPERT TEACHER. IN THE UK THE NORM IS TO EXPECT STUDENTS TO PRODUCE THEIR OWN WORK. THEY WILL, OF COURSE, USE THE WORK OF OTHERS WITHIN THEIR WORK AND WHERE  THIS OCCURS THE OTHERS’ WORK NEEDS TO BE CITED AND WHEN QUOTED, MARKED AS A QUOTATION. SOME INTERNATIONAL STUDENTS MAY NEED TO ADJUST TO UK NORMS WHEN STUDYING HERE. 2 LAU COMES FROM SOUTH EAST ASIA. HE WAS ENCOURAGED TO GIVE GREAT RESPECT TO HIS TEACHERS, THERE AND TO REGARD THEM AS EXPERTS WHOSE WORK WAS TO BE EMULATED. HE IS VERY TAKEN ABACK WHEN HE IS TOLD THAT HIS EXAMINATION PAPER SHOULD EXPRESS MORE OF HIS OWN IDEAS AND SHOULD NOT CONTAIN MATERIAL THAT HE MUST HAVE LEARNT BY HEART FROM HIS LECTURE NOTES. HE FINDS IT HARD TO UNDERSTAND HOW HE, HIMSELF COULD HAVE ANYTHING WORTHWHILE TO SAY AT THIS STAGE. IF YOU ARE AN INTERNATIONAL STUDENT AND FEEL THAT YOU DO NOT UNDERSTAND THE MATERIAL IN THIS UNIT, ASK A TUTOR OR STUDY ADVISOR FOR MORE HELP. Some definitions and explanations WE HAVE SAID THAT THE AVOIDANCE OF CHEATING AND PLAGIARISM IS A MATTER OF HAVING INFORMATION AND A SET OF SKILLS THAT BECOME GOOD HABITS OF WORKING. WE START BY LOOKING AT A SET OF EXPLANATIONS AS PART OF THE INFORMATION, AND THEN YOU WILL BE GIVEN SEVERAL DEFINITIONS. YOU DO NOT NEED TO MEMORISE THESE DEFINITIONS, BUT YOU ARE EXPECTED TO HAVE A WORKING KNOWLEDGE OF THEM. TO START WITH, WE INTRODUCE THE TERM ‘ACADEMIC MISCONDUCT’ TO MEAN THE USE OF  DISHONEST ACADEMIC BEHAVIOUR TO ONE’S OWN BENEFIT. THE TERM INCLUDES CHEATING, PLAGIARISM AND COLLUSION. CLEARLY, SUZANNE ILLUSTRATES ACADEMIC MISCONDUCT IN HER BEHAVIOUR – AND THAT WAS PLAGIARISM. CHEATING IS OFTEN SEEN AS A BEHAVIOUR THAT OCCURS IN EXAMINATIONS, BUT IT IS BROADER THAN THAT. HERE ARE SOME EXAMPLES OF CHEATING BEHAVIOUR. SIMON KNEW THAT OTHERS NEEDED A BOOK IN ORDER TO COMPLETE THE ESSAYS THAT THEY HAD BEEN SET. HE USED THE LIBRARY BOOK HIMSELF, THEN HANDED IT BACK IN (IT WAS A SHORT-TERM LOAN) AND THEN WHEN HE WAS IN THE LIBRARY THE NEXT DAY, TOOK THE BOOK FROM ITS PROPER LOCATION AND PUT IT IN ANOTHER AREA OF THE  LIBRARY. JAMIE WENT INTO THE EXAMINATION WITH TEN KEY NAMES WRITTEN ON HIS ARM IN BALLPOINT PEN JULIETTE WAS DOING A CHEMISTRY DEGREE. HER EXPERIMENT IN CLASS DID NOT GO TOO WELL AND THE DATA SHE ACHIEVED WAS INCOMPLETE. SHE HAD A LOOK AT HER FRIEND’S BOOK AND GOT AN IDEA OF THE APPROPRIATE KIND OF DATA AND MADE SOME UP. CHRISTINA HAD NOT DONE ENOUGH REVISION FOR THE CLASS TEST. SHE TOOK THE DAY OFF, SAYING THAT SHE HAD ‘FLU AND KNOWING THAT SHE WOULD THEN HAVE A BIT MORE TIME TO LEARN FOR THE TEST WHICH SHE WOULD DO LATER. 3 ED HAD A PROJECT IN ENGLISH TO WRITE UP, TO BE HANDED IN AT A PARTICULAR TIME. THERE WAS OTHER ACADEMIC WORK TO BE HANDED IN AT THE SAME TIME AND HE KNEW HE COULD NOT DO ALL OF IT. HE LEFT THE ENGLISH PROJECT UNTIL LAST. AFTER A SESSION IN THE GYM HE COMPLAINED OF A VERY SORE WRIST, PUT A BANDAGE ON IT AND WENT TO SEE HIS TUTOR TO ASK FOR MORE TIME TO COMPLETE THE PROJECT ON THE BASIS THAT HE COULD NOT WRITE VERY QUICKLY AT PRESENT. HIS TUTOR TOLD HIM TO GO TO THE MEDICAL CENTRE AND GET A NOTE. HE CAME BACK TWO DAYS LATER WITH THE PROJECT NOW COMPLETED AND THE WRIST UNBANDAGED AND ‘HEALED’. THE TWO DAYS HAD BEEN VERY USEFUL. ABI WAS ONE OF A GROUP OF STUDENTS WHO WERE WORKING TOGETHER ON A PROJECT  THAT WAS TO BE SUBMITTED JOINTLY. SHE HAD GONE INTO HIGHER EDUCATION PARTLY BECAUSE SHE WANTED TO ENJOY A GOOD SOCIAL-LIFE, AND THE PROJECT WAS NOT GOING TO GET IN HER WAY. WHEN THE OTHER STUDENTS IN THE GROUP MET TO WORK ON THE PROJECT, SHE WOULD CONSTANTLY SAY THAT SHE COULD NOT MAKE IT. THEY GOT ON WITH THE PROJECT, COMPLETED IT AND HANDED IT IN WITH ABI’S NAME ON IT AS WELL. THEY RESENTED HER BEHAVIOUR, BUT BEING IN THE EARLY STAGES OF THEIR PROGRAMME, DID NOT KNOW EACH OTHER VERY WELL AND DID NOT KNOW HOW TO INDICATE ABI’S LACK OF CONTRIBUTION. PLAGIARISM, AS WE HAVE SAID, IS ANOTHER FORM OF ACADEMIC MISCONDUCT AND IT  REQUIRES A RATHER SPECIAL EXPLANATION WHICH IS AS FOLLOWS: THOSE WHO WORK IN HIGHER EDUCATION AND RESEARCH CAN BE SEEN AS WORKING IN A COMMUNITY – THE ACADEMIC COMMUNITY. THIS COMMUNITY HAS A SET OF RULES TO WHICH IT WORKS. ACADEMIC CONVENTIONS ARE THESE RULES AND ACADEMIC MISCONDUCT IS THE BEHAVIOUR THAT CONTRAVENES THESE AGREED RULES. THESE RULES, OBVIOUSLY IDENTIFY CHEATING AS A CONTRAVENTION HOWEVER, THERE ARE ASPECTS OF THESE RULES THAT REFER TO THE ‘OWNERSHIP’ OF IDEAS. ACCORDING TO THESE RULES OR CONVENTIONS, NEW IDEAS ARE TREATED LIKE PROPERTY THAT SOMEONE OWNS. ONE REASON FOR THIS IS THAT THERE ARE REWARDS AND AWARDS (GRANTS, PRIZES, QUALIFICATIONS, DEGREES ETC) GIVEN TO PEOPLE FOR THE QUALITY OF THEIR IDEAS. FOLLOWING FROM THE NOTION OF NEW IDEAS AS PROPERTY, WE CAN CONSIDER THE USE OF UNATTRIBUTED IDEAS FOR THE GAIN OF ANOTHER PERSON, AS A FORM OF THEFT. BY ‘UNATTRIBUTED’, WE MEAN THE LACK OF ATTACHMENT OF A NAME AND SOURCE TO THE IDEA – SO IT IS AS IF THE IDEA IS THAT OF THE WRITER. OTHER WORDS FOR ‘ATTRIBUTE’ ARE REFERENCE, ACKNOWLEDGE AND CITE. YOU USUALLY REFERENCE THE IDEA OF ANOTHER IN THE TEXT (WHERE YOU HAVE REFERRED TO THE IDEA, OR QUOTED FROM IT) AND IN A REFERENCE LIST AT THE END OF YOUR WORK. PLAGIARISM IS THE TERM FOR PASSING OFF ANOTHER’S WORK AS ONE’S OWN FOR ONE’S OWN BENEFIT. IT USUALLY THAT OTHERS’ IDEAS HAVE BEEN ‘BORROWED’ WITHOUT BEING REFERENCED TO THE ORIGINAL CREATOR OF THE IDEA. PLAGIARISM OCCURS WHETHER THE ‘PASSING OFF OF THE WORK AS ONE’S OWN’ IS INTENTIONAL OR UNINTENTIONAL. WE HAVE TO SAY THAT PLAGIARISM MAY BE UNINTENTIONAL BECAUSE ANYONE CAN ALWAYS CLAIM THAT ‘S/HE HE DID NOT KNOW ABOUT PLAGIARISM’. 4 CORRESPONDINGLY THEREFORE, TEACHERS AND INSTITUTIONS HAVE TO BE CLEAR THEMSELVES THAT THEY HAVE ENSURED THAT STUDENTS HAVE RECEIVED APPROPRIATE OPPORTUNITIES TO  UNDERSTAND ACADEMIC MISCONDUCT AND TO HAVE LEARNT THE NECESSARY SKILLS TO BEHAVE WITH ACADEMIC HONESTY. BELOW ARE SOME EXAMPLES OF PLAGIARISM: EMMA WAS DOING A LAW DEGREE AND FOUND THAT HER FLAT-MATE HAD DONE THE SAME MODULE THE YEAR BEFORE AND WAS WILLING TO LET EMMA LOOK AT HER ESSAYS – BUT INSISTED THAT SHE SHOULD NOT COPY ANY OF IT. EMMA COPIED A LARGE CHUNK OF ONE OF THEM BECAUSE SHE DID NOT UNDERSTAND THE SUBJECT AND ALTERED A FEW WORDS HERE AND THERE. UNFORTUNATELY FOR HER, SHE DID NOT NOTICE THE FONT WAS DIFFERENT ON THE COPIED CHUNK AND HER PLAGIARISM WAS DETECTED. ANNA HAD WORK TO DO IN CHEMISTRY THAT SHE DID NOT UNDERSTAND. IT WAS ABOUT THE NATURE OF A PARTICULAR REACTION. SHE LOOKED ON THE INTERNET AND FOUND A PIECE OF WRITING THAT WAS EXACTLY WHAT SHE NEEDED – AND CUT AND PASTED IT, ADDING A FEW WORDS OF INTRODUCTION AND CONCLUSION. ANTONIO PHONED HOME TO HIS FRIEND FOR HELP WITH AN ASSIGNMENT IN CIVIL ENGINEERING. HIS FRIEND FOUND A PIECE OF WRITING IN SPANISH. ANTONIO HAD IT TRANSLATED FROM THE ORIGINAL AND SUBMITTED THAT. BILLIE FOUND THAT AN OLD TEXTBOOK ON MODERN HISTORY AT HIS HOME THAT SAID EXACTLY WHAT HE NEEDED TO SAY IN AN ESSAY. HE COPIED IT. THE CHANGE IN STYLE WAS NOTICED BY HIS TUTOR, WHO CHALLENGED HIM. COLLUSION IS A FORM OF PLAGIARISM TOO. SOME EXAMPLES OF COLLUSION ARE: JOANNE WAS STRUGGLING IN HER EDUCATION DEGREE. HER FRIEND WAS DOING A SIMILAR DEGREE AT ANOTHER UNIVERSITY. THEY DECIDED TO CHOOSE THE SAME TOPIC FOR THEIR DISSERTATION AND TO WORK TOGETHER ON IT ASSUMING THAT THEY WOULD NOT BE FOUND OUT BECAUSE THEIR RESPECTIVE DISSERTATIONS WOULD NEVER BE SEEN TOGETHER. STUDENTS IN BUSINESS STUDIES WERE ASKED TO DEVELOP MARKETING STRATEGIES FOR A GIVEN PRODUCT. THEY WERE TOLD THAT THEY SHOULD WORK TOGETHER TO DO THE NECESSARY RESEARCH AND TO DEVELOP A PRESENTATION, BUT THAT THEY SHOULD THEN WORK ALONE IN THE PREPARATION OF THE WRITTEN WORK THAT THEY WOULD HAND IN. KAY WAS IN ONE OF THE GROUPS. SHE HAD NOT DONE HER FAIR SHARE OF THE INITIAL RESEARCH, AND WHEN IT CAME TO THE WRITTEN WORK SHE ASKED ONE OF HER GROUP TO HELP HER. THE COLLEAGUE LEANT KAY HIS COMPLETED WRITTEN WORK, AND SHE COPIED IT, THEN WROTE HER ACCOUNT, VERY HEAVILY BASED ON HIS. SHE SHOWED HIM HER VERY SIMILAR ACCOUNT BEFORE SHE HANDED IT IN – AND THANKED HIM BEFORE HE COULD OBJECT. BOTH OF THEM WERE DEEMED TO HAVE COLLUDED. 5 THE DEFINITION OF COLLUSION STARTS THE SAME AS FOR PLAGIARISM. COLLUSION IS THE  PASSING OFF OF ANOTHER’S WORK AS ONE’S OWN FOR ONE’S OWN BENEFIT AND IN ORDER TO DECEIVE ANOTHER. HOWEVER, IT GOES ON TO SAY THAT WHILE IN THE USUAL DEFINITION OF PLAGIARISM, THE OWNER OF THE WORK DOES NOT KNOWINGLY ALLOW THE USE OF HER WORK, IN A CASE OF COLLUSION, THE OWNER OF THE WORK KNOWS OF ITS USE AND WORKS WITH THE OTHER TOWARDS DECEPTION OF A THIRD PARTY. ON OCCASIONS, TWO PEOPLE MIGHT COLLUDE IN PLAGIARISING ANOTHER PIECE OF WORK. WHEN WE DEFINE COLLUSION, WE NEED TO BE CLEAR WHERE THE BOUNDARIES OF UNACCEPTABLE AND ACCEPTABLE CO-OPERATIVE OR COLLABORATIVE WORK ARE. CO-OPERATION IS SEEN AS OPENLY WORKING WITH ANOTHER OR OTHERS FOR MUTUAL BENEFIT WITH NO DECEPTION OF THE OTHER(S) INVOLVED. CO-OPERATIVE BEHAVIOUR IS A COMMON AND IS USUALLY WELCOMED PRACTICE IN HIGHER EDUCATION. RESEARCH TEAMS RELY ON IT. OFTEN YOU WILL BE TOLD THAT YOU SHOULD WORK TOGETHER TO THE POINT OF WRITING UP AN ASSIGNMENT, AND THEN WRITE IT UP SEPARATELY. HOWEVER, THERE MAY BE LOCAL ‘RULES’ OR DESIGNATIONS OF ACCEPTABLE PRACTICE AND OCCASIONALLY VOCABULARY USE WITH REGARD TO COLLUSION, COOPERATION AND COLLABORATION MAY VARY. IT IS IMPORTANT TO FIND OUT FROM YOUR TUTORS JUST WHAT IS  EXPECTED IN YOUR LOCAL CONTEXT. WHAT IS ACCEPTABLE MAY DIFFER FROM ASSIGNMENT TO ASSIGNMENT. IT IS POSSIBLE THAT ON OCCASIONS YOU WILL BE ASKED TO WORK JOINTLY ON A PIECE OF WRITING – AND CLEARLY, THAT IS ALL RIGHT. RATHER THAN TALKING IN THE NEGATIVE ABOUT THE AVOIDANCE OF COLLUSION OR PLAGIARISM, IT IS USEFUL TO USE THE IDEA OF WORKING WITH ACADEMIC HONESTY. ACADEMIC HONESTY IS WHERE YOU UNDERSTAND ACADEMIC CONVENTIONS AND WORK WITHIN THEM. IN THIS INDEPENDENT STUDY UNIT, WE PUT THE STRESS ON PLAGIARISM. THIS IS BECAUSE PLAGIARISM TAKES MORE EFFORT IN UNDERSTANDING THAN OTHER FORMS OF ACADEMIC MISCONDUCT. THIS IS NOT BECAUSE PLAGIARISM IS NECESSARILY MORE SERIOUS. THE FABRICATION OF DATA – OR MAKING UP OF EXPERIMENTAL RESULTS CAN BE FAR MORE SERIOUS AND HAVE FAR GREATER CONSEQUENCES THAN PLAGIARISM. SO THAT YOU CAN RETURN TO THIS MATERIAL EASILY ON FUTURE OCCASIONS, WE GATHER UP THESE IDEAS AS A SERIES OF DEFINITIONS AND PUT THEM INTO A GLOSSARY IN APPENDIX 1 OF THIS UNIT. Exercise 1: Thinking that you know about plagiarism does not mean that you can always decide what is right YOU HAVE NOW LOOKED AT THE EXPLANATIONS OF ACADEMIC HONESTY AND MISCONDUCT AND HAVE READ ABOUT THE JUSTIFICATION FOR CITATION. IT IS TIME TO TEST YOUR UNDERSTANDING. YOU WILL FIND, IN THE NEXT EXERCISE, THAT THINKING THAT YOU KNOW WHAT PLAGIARISM IS MAY NOT MEAN THAT YOU ACTUALLY KNOW WHAT IT IS WHEN IT COMES TO THE DISTINCTIONS OF RIGHT AND WRONG IN YOUR WORK OR THE WORK OF ANOTHER. SOME 6 OF THE EXAMPLES ARE PLAGIARISM, SOME ARE COLLUSION, SOME ARE CHEATING AND SOME ARE ALL RIGHT. REMEMBER THAT PLAGIARISM OCCURS WHEN THE WORK OF SOMEONE ELSE IS PRESENTED AS ONE’S OWN AND IS NOT ATTRIBUTED TO THE OTHER. ONE OF THE THREE ANSWERS GIVEN (A, B AND C) IS CLOSEST TO THE ANSWER. THE ANSWERS ARE AT THE END OF THE UNIT. 1. JOE HAS AN ESSAY TO PREPARE. HE METICULOUSLY READS BOOKS IN THE LIBRARY, BUT IS NOT SURE FROM WHICH TEXT THE IDEAS HAVE COME, AND WHICH IDEAS WERE HIS OWN. HE LISTS THE RANGE OF BOOKS HE THINKS HE USED IN HIS REFERENCE LIST. a) Not plagiarism but he should have cited the books in the text b) Plagiarism – he should have cited the books in the text c) Not a problem – he cited the books in the reference list 2. JAYNE DOES NOT KNOW HOW TO GET STARTED WITH AN ESSAY – SHE IS IN HER FIRST SEMESTER. SHE DELAYS STARTING IT AND THEN PANICS AND HER FRIEND SHOWS HER HOW SHE CAN BUY AN ESSAY FROM A PAPER MILL WEBSITE. SHE BUYS ONE AND SUBMITS IT (‘ONLY THIS TIME’ SHE SAYS). a) This is not all right but it is cheating, not plagiarism b) Plagiarism – and it is not all right c) Plagiarism but it is all right at this stage, but not later in the programme 3. TERRY AND FRAN LIVE IN THE SAME HOUSE. THEY ARE ON THE SAME COURSE AND HENCE HAVE TO PUT IN THE SAME ASSIGNMENTS. FRAN HAS DIFFICULTIES WITH WRITING BUT SHE REALLY WANTS TO DO WELL IN HER DEGREE. TERRY WOULD LIKE TO GET TO KNOW FRAN BETTER AND SEES THIS AS A WAY OF INCREASING THEIR FRIENDSHIP. HE SUGGESTS THAT SINCE THE CLASS IS LARGE, THEY COULD PUT IN THE SAME ESSAY AND NO-ONE  WOULD NOTICE – AND IN THIS WAY HE ‘HELPS’ OUT FRAN, WHO IS VERY GRATEFUL. a) Fran colluded. Terry did not. b) Terry colluded and Fran did not c) They colluded. 4. MIKE USES THE LIBRARY TO FIND THE RELEVANT LITERATURE TO THE ESSAY THAT HE HAS TO WRITE, THEN, USING ONE OF THE ESSAY SITES, BUYS A SIMILAR ESSAY AND INTEGRATES INTO IT THE MATERIAL THAT HE HAS READ. a) It is certain that Mike plagiarised b) Mike did not plagiarise if he cited the sources and paraphrased appropriately c) Mike has plagiarised because he bought the essay 5. MALACHY FOUND THAT HER FRIEND, WHO HAD DONE THE MODULE LAST YEAR, HAD DONE THE SAME EXPERIMENT. HER FRIEND SUGGESTED THAT MALACHY COULD READ THROUGH 7 WHAT SHE HAD WRITTEN BUT SHE WARNED HER NOT TO COPY IT AS THAT WOULD BE COLLUSION. WITHOUT HER FRIEND KNOWING, MALACHY DID COPY PART OF IT AND PRESENTED IT AS HER OWN. a) Malachy plagiarised her friend’s work b) Malachy and her friend colluded c) Malachy and her friend plagiarised 6. DAMION FINDS THAT AN ESSAY THAT HE HAS DONE IN SCHOOL IS VERY SIMILAR TO ONE HE HAS TO WRITE AT UNIVERSITY. HE USES HIS SCHOOL ESSAY – BUT UNFORTUNATELY HE DOES NOT HAVE THE REFERENCES PROPERLY RECORDED. HE HAS NAMES CITED IN THE TEXT, BUT NOT DETAILS OF THE SOURCES. HE MAKES UP ONE OR TWO AND THINKS THAT  HIS TUTOR WILL PROBABLY NOT WORRY ABOUT THE REST. a) Because it was school work – from a different place, it was all right b) It was all right because it had already been marked c) Damion plagiarised 7. SUE IS A LECTURER. SHE GIVES A LECTURE TO FIRST YEAR STUDENTS ON CELL BIOLOGY AND TALKS A LOT ABOUT CURRENT DEVELOPMENTS IN RESEARCH, BUT DOES NOT GIVE THE REFERENCES TO THE RESEARCH IN THE LECTURE OR ON HANDOUTS. a) Technically Sue plagiarised b) It is all right. If this had been written work, Sue should have cited correctly – but it was oral c) It is all right not to cite if your are a teacher / lecturer in the process of teaching. 8. TIM AND OONAGH ARE WORKING ON THE SAME ESSAY FOR THEOLOGY. OONAGH FINDS A GOOD WEBSITE THAT IS VERY HELPFUL. IT PROVIDES GOOD MATERIAL ON THE SUBJECT ON WHICH THEY ARE WRITING. SHE TELLS TIM ABOUT IT. THEY BOTH DOWNLOAD CHUNKS OF IT. OONAGH CUTS AND PASTES INTO HER ESSAY AND PUTS A REFERENCE TO THE SITE IN HER REFERENCE LIST. TIM PARAPHRASES FROM THE MATERIAL, ACKNOWLEDGES IT IN THE TEXT AND IN HIS REFERENCE LIST. THE TUTOR WOULD NOT HAVE NOTICED THE SIMILAR MATERIAL BUT FOR THE FACT THAT THE TWO ESSAYS WERE ADJACENT TO EACH OTHER IN THE PILE. a) Tim and Oonagh colluded b) Tim and Oonagh plagiarised. c) Only one of them plagiarised 9. IN STATISTICS, GEMMA HAS A PROJECT THAT INVOLVES USE OF A QUESTIONNAIRE TO FIND OUT WHAT TELEVISION PROGRAMMES HER FRIENDS WATCH AT A PARTICULAR TIME IN THE EVENING. THIS WILL GENERATE DATA FOR STATISTICAL ANALYSIS. SHE IS ILL FOR A FEW DAYS AND IS RUNNING LATE. SHE MAKES UP SOME OF THE RESPONSES AND USES THEM. a) Gemma plagiarised 8 b) Gemma cheated c) Gemma colluded 10. HARRY INTEGRATES INTO HIS ESSAY, A CHUNK OF HANDOUT MATERIAL FROM HIS LAST YEARS WORK. HE ALTERS SOME WORDS TO FIT BETTER AND SPLITS THE MATERIAL WITH TWO SECTIONS OF HIS OWN WRITING. a) Harry plagiarised. b) It is all right to quote from handout material without citation c) It would have been all right if Harry had rewritten it more in his own words 11. JAMIE HAS AN ESSAY TO WRITE IN PHILOSOPHY. HE IS NOT VERY GOOD AT WRITING AND HAS DEVELOPED A STYLE WHEREBY HE COPIES DOWN APPROPRIATE QUOTATIONS (CITING THEM APPROPRIATELY) AND THEN PARAPHRASES THE CONTENT OF THE QUOTATION IN THE NEXT PARAGRAPH AS A KIND OF SUMMARY, STEERING THE MEANING TOWARDS ANOTHER QUOTATION AND SO ON. a) So long as Jamie paraphrases appropriately, he is not doing anything wrong b) Jamie is plagiarising c) Jamie should be using appropriate methods of referencing 12. FOR SOPHIA, ENGLISH IS A SECOND LANGUAGE. SHE WANTS TO SUCCEED AND GOES TO A FRIEND WHO SPEAKS BETTER ENGLISH. HER FRIEND GOES THROUGH HER WHOLE ESSAY, CORRECTING THE LANGUAGE ALL THE WAY THROUGH. a) What Sophia is doing is understandable. It is all right b) What Sophia and her friend are doing is not all right. It is a form of collusion c) What Sophia is doing is not all right. It is cheating 13. BILLIE, ED AND JAKE LIVE ARE FOLLOWING THE SAME MODULE. THEY HAVE A PIECE OF WORK TO DO AND GET TOGETHER TO DISCUSS IT. THEY TALK ABOUT THE CONTENT AND DECIDE EACH TO FOLLOW UP TWO REFERENCES AND THEN TO MEET AGAIN TO TALK ABOUT. WHAT THEY HAVE FOUND. THIS REDUCES THE VOLUME OF READING THEY WILL HAVE TO DO. THEY MEET AGAIN, LISTEN TO EACH OTHER’S DESCRIPTIONS AND WRITE NOTES AND THEN WRITE THE ESSAY SEPARATELY. THEY REFERENCE THE MATERIAL, WHETHER IT IS WHAT THEY HAVE READ OR WHAT THEY HAVE HEARD DESCRIBED. a) Billie, Ed and Jake are colluding b) They are not doing anything wrong if co-operative study is acceptable to the tutor c) Billie, Ed and Jake are deceiving their tutor and therefore cheating 14. LUI FINDS SOME INFORMATION AT A WEBSITE THAT SAYS EXACTLY WHAT HE WANTS TO SAY. IT IS SIX LINES OF TEXT WHICH HE PUTS INTO QUOTATION MARKS. HE CUTS AND PASTES IT BUT BY MISTAKE LEAVES THE ORIGINAL FONT. HE CITES IT IN THE TEXT AND PUTS THE WEBSITE ADDRESS IN THE REFERENCE LIST WITH THE DATE OF ACCESS. HIS TUTOR CALLS HIM IN†¦ 9 a) Lui cheated b) He plagiarised c) What Lui did is all right. 15. CHARLIE KNOWS A REALLY GOOD WEBSITE THAT WILL HELP HIM A GREAT DEAL IN THE PROJECT WORK THAT HIS HAS BEEN SET. HE IS WORKING IN A TEAM, BUT THE WORK THAT THE TEAM DOES MUST BE WRITTEN UP SEPARATELY. INITIALLY HE MENTIONS THE WEBSITE, BUT GIVES NO ADDRESS – AND THEN REALISES THAT HE WOULD PREFER TO USE IT AS A REFERENCE FOR HIS INDIVIDUAL WORK. WHEN THE OTHERS ASK FOR DETAILS OF THE SITE, HE IS VAGUE AND THEN GIVES THE WRONG WEB ADDRESS TO THEM. a) Charlie is rightly not colluding with his team b) Charlie is not working co-operatively in his team c) Charlie is plagiarising – and it is just as well he did not pass on the information 16. AARON IS WRITING UP A REPORT. HE FINDS A TEXT BOOK THAT IS NOT THE ONE USED IN CLASS AND USES IT TO GET MUCH OF THE INFORMATION THAT HE REQUIRES. HE REFERS TO THE WORK OF JONDA (1998) THAT IS DESCRIBED AND REFERENCED IN THE TEXTBOOK. ARON CITES JONDA IN THE TEXT AND THEN REFERENCES IT TO THE TEXT BOOK IN HIS LIST OF REFERENCES. a) Aaron is behaving with academic honesty, his citations are fine b) Aaron is technically plariarising – he should have cited the original source, not the textbook c) Aaron is colluding with the writer of the textbook 17. TOM FINDS A HELPFUL ARTICLE IN A JOURNAL. HE PHOTOCOPIES IT AND COPIES FROM IT INTO HIS ESSAY, ALTERNATING SENTENCES OF THE ARTICLE WITH HIS OWN WORDS, AND NEVER COPYING MORE THAN A LINE WITHOUT ADDING HIS OWN WORDS OR ALTERING WORDS FROM THE TEXT. HE CITES THE ARTICLE IN HIS BIBLIOGRAPHY, BUT NOT IN THE TEXT BECAUSE HE DOES NOT FEEL THAT HE MAKES A SUFFICIENTLY SPECIFIC REFERENCE TO IT. a) Tom is cheating. b) Tom is plagiarising c) Tom is writing a good essay. He has properly cited the reference in his bibliography 18. AMY OMITS TO ACKNOWLEDGE THE MATERIAL THAT SHE HAS QUOTED. IT WAS A MISTAKE. a) Amy made a mistake and because she is a first year that is all right b) Amy plagiarised. c) Amy did not plagiarise because not referencing was unintentional 10 Exercise 2: What reasons do students give for academic misconduct? THINK OF FIVE EXCUSES THAT STUDENTS MIGHT MAKE FOR PLAGIARISING, COLLUDING OR CHEATING. SOME EXCUSES ARE UNDERSTANDABLE BUT THEY ARE AGAINST THE ACADEMIC CONVENTIONS THAT WE MAINTAIN WITHIN AN ACADEMIC COMMUNITY. THERE IS A LIST OF POSSIBLE RESPONSES AT THE END OF THE UNIT – THOUGH YOU MAY HAVE THOUGH OF OTHERS. The further information and skills that you need for academic honesty WE HAVE SAID THAT YOU NEED SOME INFORMATION, A SET OF SKILLS AND ASSOCIATED GOOD HABITS FOR YOUR ACADEMIC WORK. WE HAVE DESCRIBED ABOVE THE BASICS OF WHAT YOU NEED TO KNOW ABOUT ACADEMIC MISCONDUCT, PLAGIARISM AND COLLUSION BUT BEFORE WE LOOK AT THE SKILLS AND GOOD HABITS, THERE IS MORE TO SAY ABOUT WHY WE REFERENCE MATERIAL (REMEMBER REFERENCING, ACKNOWLEDGEMENT AND CITATION MEAN THE SAME THING). Further reasons for referencing. WE SAID ABOVE THAT WHEN WE USE THE IDEA OF ANOTHER, WE REFERENCE IT AND INDICATE THE SOURCE OF IT. IN TERMS OF PLAGIARISM, THIS IS IN ORDER TO DEMONSTRATE THAT IT IS AN IDEA THAT WAS GENERATED BY ANOTHER PERSON – AND TO ACKNOWLEDGE THAT PERSON FOR THE IDEA. HOWEVER IT IS ALSO IMPORTANT TO REFERENCE AN IDEA IN ORDER TO SHOW ANOTHER PERSON HOW TO FIND THAT IDEA SHOULD S/HE WANT TO SEEK READ MORE OF IT. IN ACADEMIC WRITING, IN ORDER TO FURTHER YOUR OWN THINKING, IT IS USUAL TO FOLLOW UP REFERENCES THAT SOMEONE ELSE HAS GIVEN IN THEIR REFERENCE LIST. SEEKING AND FINDING INFORMATION BECOMES A KIND OF TRAIL. SO A SECOND REASON FOR REFERENCING IS TO ENABLE OTHERS TO FIND THE IDEAS FOR THEMSELVES IN ORDER TO SEEK MORE INFORMATION. THE THIRD REASON FOR REFERENCING IS SO THAT ANYONE READING YOUR WORK (SUCH AS A TUTOR) CAN SEE HOW YOUR THINKING HAS BEEN DEVELOPED. WHEN YOU DO ACADEMIC WRITING YOU WORK WITH YOUR OWN IDEAS AND THOSE OF OTHERS IN ORDER TO RESPOND TO THE TASK SET. IT IS NOT USUALLY JUST A MATTER OF ‘WRITE AS MUCH AS YOU CAN ABOUT†¦(SOMETHING)’ IN HIGHER EDUCATION, BUT THE QUESTION OR TASK WILL REQUIRE YOU TO ‘MANIPULATE’ WHAT YOU KNOW – TO EXPLAIN, TO COMPARE OR COMPARE AND CONTRAST AND SO ON. WHEN YOU USE THE IDEAS OF OTHERS, IT IS IMPORTANT FOR YOUR TUTOR TO BE ABLE TO SEE HOW MUCH YOU HAVE READ, WHAT YOU HAVE READ AND HOW YOU HAVE USED AND MANIPULATED THE IDEAS IN ORDER TO MEET THE TASK SET IN THE ASSIGNMENT. LOOKING AT A REFERENCE LIST FOR THIS PURPOSE IS A FORM OF EVALUATION 11 YOU MAY THINK THAT SUCH EVALUATION ONLY HAPPENS WHEN YOU ARE A STUDENT. THIS IS NOT THE CASE. ACADEMIC AND RESEARCH WRITING IN JOURNALS AND BOOKS IS ALSO SUBJECTED TO EVALUATION – THIS TIME BY PEERS. SUCH RESEARCH WRITING USUALLY DEVELOPS NEW KNOWLEDGE. ONE OF THE WAYS IN WHICH THIS NEW KNOWLEDGE CAN BE. JUDGED BY THOSE WHO MIGHT USE IT, IS BY LOOKING AT THE LIST OF REFERENCES TO SEE WHAT KIND OF IDEAS HAVE FORMED THE BASIS TO THE NEW KNOWLEDGE. SOMETIMES THIS ‘BASIS’ IS IN THE FORM OF WHAT WE WOULD CALL ‘EVIDENCE’. MANY ACADEMICS WILL TURN TO THE REFERENCE LIST AS SOON AS THEY ARE GIVEN SOMETHING TO READ – IN ORDER TO SEE WHAT WORK THIS IS BASED ON. What do you not have to reference? NOT ALL IDEAS ARE CONSIDERED TO BELONG TO OTHERS. MOST OF WHAT WE KNOW IS ‘COMMON KNOWLEDGE’. THIS IS KNOWLEDGE THAT IS IN ‘EVERYDAY’ USE, OR IS IN THE COMMON DOMAIN OR IT IS KNOWLEDGE ABOUT WHICH WE COULD SAY THAT MOST PEOPLE. AGREE. IT IS THE SORT OF KNOWLEDGE THAT IS FOUND IN REFERENCE BOOKS – IN ENCYCLOPEDIAS OR DICTIONARIES. WE DO NOT NEED TO REFERENCE COMMON KNOWLEDGE, THOUGH USUALLY, IF YOU DO TAKE A DEFINITION FROM A DICTIONARY, YOU WILL CITE ITS SOURCE SO THAT OTHERS CAN FIND IT. WE DO NOT NEED TO REFERENCE IDEAS THAT ARE GENUINELY OUR OWN EITHER. IF THE IDEA IS ONE GENERATED BY YOU, BUT THAT YOU HAVE DESCRIBED IN YOUR OWN WORK ELSEWHERE, THEN IT IS GOOD PRACTICE TO REFERENCE IT TO THE FIRST OCCASION ON WHICH IT HAS BEEN USED (IE TO YOUR OWN NAME). THIS MAY BE MAINLY SO THAT OTHERS CAN FIND IT FOR INFORMATION PURPOSES. THE RULES ABOUT CITATION OF LECTURE AND HANDOUT MATERIAL ARE MORE FUZZY – TECHNICALLY YOU SHOULD SAY WHERE YOU HEARD ABOUT AN IDEA AS MUCH AS WHERE YOU READ ABOUT IT. HOWEVER, SOMETIMES THAT WOULD GET RIDICULOUS. IMAGINE HOW YOU WOULD MANAGE A QUESTION IN AN EXAM THAT ASKS YOU TO DESCRIBE SOMETHING THAT HAS BEEN DESCRIBED IN THE LECTURE. IT COULD BECOME VERY DIFFICULT. YOU NEED TO ASK YOUR LECTURERS AND TUTORS WHAT PRACTICE TO FOLLOW HERE. THEY MAY FEEL THAT YOU DO NOT NEED TO CITE LECTURES, BUT THAT YOU SHOULD CITE HANDOUT MATERIAL – AND THEY MAY NOT ALL AGREE ON THE SAME RESPONSE. IN ALL OF THIS YOU MAY NOT ALWAYS BE SURE WHETHER OR NOT TO CITE. A RULE BY WHICH TO WORK IS – IF IN DOUBT, CITE! SO – TO SUMMARISE: THERE ARE AT LEAST THREE REASONS WHY WE REFERENCE MATERIAL – -TO DEMONSTRATE THAT WE HAVE USED ANOTHER’S IDEA; -TO SHOW ANOTHER WHERE TO FIND THE SOURCE OF THE IDEAS USED; -TO ALLOW ANOTHER TO EVALUATE THE QUALITY OF OUR REASONING. The skills that you need 12 IN TERMS OF SKILLS, – YOU NEED TO BE ABLE TO: -DIFFERENTIATE MATERIAL THAT NEEDS CITATION FROM THAT THAT DOES NOT NEED CITATION; -USE IN-TEXT REFERENCING; -WRITE AN APPROPRIATE REFERENCE LIST AND UNDERSTAND THE DIFFERENCE. BETWEEN THIS AND A BIBLIOGRAPHY; -DEVELOP GOOD HABITS OF RECORD-KEEPING; -WORK APPROPRIATELY WITH QUOTATIONS; -MANAGE THE PRESENTATION OF OTHERS’ IDEAS IN WRITTEN WORK. (THE LIST IS MODIFIED FROM CARROLL, 2002) The ability to differentiate material that needs attribution from that that does not need attribution; YOU NEED TO KNOW AND TO BE ABLE TO DISTINGUISH BETWEEN WHAT DOES AND DOES NOT REQUIRE CITATION – THE FOLLOWING DO NOT NEED TO BE CITED: -COMMON KNOWLEDGE – WHICH WE HAVE DEFINED AS THAT IN EVERYDAY USE, IN THE COMMON DOMAIN; -FACTS THAT ARE GENERALLY AGREED, OR THAT ARE COMMON TO A VARIETY OF SOURCES; -PERSONAL IDEAS, SUGGESTIONS ETC. THE FOLLOWING NEED TO BE CITED: -DIRECT QUOTATIONS; -REFERENCES TO OTHERS’ IDEAS EXPRESSED ORALLY OR ON PAPER OR WEB-BASED MATERIALS ETC; -REFERENCES TO A REFERENCE ALREADY CITED BY ANOTHER IN A TEXT; -PARAPHRASES, PRECIS AND SUMMARIES OF OTHERS’ QUOTATIONS OR IDEAS; -OTHERS’ STATISTICS, FIGURES, CHARTS, TABLES, PICTURES GRAPHS ETC; -REFERENCES TO MATERIAL WITHIN AN EDITED TEXT. CLEARLY IT REQUIRES JUDGEMENT TO DECIDE WHAT DOES AND DOES NOT NEED TO BE CITED – AND IF IN DOUBT, CITE! Use of in-text referencing THIS IS A MATTER OF UNDERSTANDING HOW TO CITE IN TEXT AND HOW TO CONSTRUCT A  REFERENCE LIST. THERE ARE DIFFERENT CONVENTIONS, AND SOMETIMES THERE ARE VARIABLE INTERPRETATIONS OF THE CONVENTION ADOPTED. SOME USE REFERENCE LISTS AT THE END OF THE TEXT, SOME WORK WITH FOOTNOTES OR ENDNOTES THAT ARE LINKED FROM THE TEXT BY NUMBER OR LETTER. 13 E. G. (1) OR (A). IN THESE CASES, THE DETAILS OF NAME, DATE AND SOURCE ARE EITHER AT THE BOTTOM OF THE PAGE OR LISTED BY NUMBER OR LETTER SEQUENCE AT THE END OF THE ARTICLE OR BOOK. REFERENCES MAY BE MIXED WITH NOTES. HARVARD IS A VERY COMMON SYSTEM IN HIGHER EDUCATION INSTITUTIONS. E. G. †¦IN THE HARVARD SYSTEM – THE NAME AND DATE IS PUT IN THE TEXT (E. G.DIPPIDY, 1999) AND IN THE REFERENCE LIST AT THE END OF THE ARTICLE OR THE BOOK, THE REFERENCES ARE LISTED ALPHABETICALLY WITH THE FURTHER DETAILS OF SOURCE. DIFFERENT DISCIPLINES TEND TO ADOPT DIFFERENT CONVENTIONS, AND ACADEMIC JOURNALS AND PUBLISHERS OFTEN DIFFER IN THE CONVENTIONS ADOPTED, SO YOU WILL COME ACROSS DIFFERENT STYLES IN YOUR READING. USUALLY IN UNDERGRADUATE STUDIES, YOU WILL BE TOLD TO WORK TO A PARTICULAR CONVENTION BUT YOU MAY NEED TO LEARN TO BE MORE FLEXIBLE. IT IS NOT WORTH REBELLING IN THIS MATTER. THERE ARE USUALLY HANDOUTS OR BOOKLETS THAT PROVIDE ILLUSTRATION OF THIS. IF YOU DO NOT KNOW WHAT SYSTEM OF REFERENCING TO  USE, ASK. MAKE SURE THAT WITHIN THE SYSTEM YOU USE, YOU KNOW HOW TO DEAL WITH THE FOLLOWING: – QUOTATIONS (SEE BELOW ALSO); – DIRECT REFERENCES TO WRITTEN AND SPOKEN WORD; – REFERENCES CITED WITHIN ANOTHER TEXT – TO WHICH YOU WANT TO REFER; – PARAPHRASES OR SUMMARIES OF OTHERS’ IDEAS; – THE CITATION OF STATISTICS AND FIGURATIVE MATERIAL; – REFERENCES WITHIN EDITED TEXTS, WEB-BASED MATERIALS, CD-ROMS. THERE MAY BE OTHER SOURCES THAT YOU WANT TO CITE. YOU DO NOT NEED TO KNOW ALL THIS ‘BY HEART’, BUT HAVE ACCESS TO A GOOD GUIDE TO REFERENCING AS YOU WORK AND MAKE SURE THAT IT USES THE APPROPRIATE STYLE. IF YOUR FEEL THAT YOUR GUIDE-BOOK IS  NOT HELPFUL, LOOK AT STUDY SKILLS BOOKS OR LOOK ON THE WEB FOR THE SYSTEM YOU NEED. THE AMERICAN UNIVERSITIES OFTEN HAVE USEFUL MATERIAL The layout of a reference list and its distinction from a bibliography A REFERENCE LIST IS A LIST OF THE REFERENCES TO WHICH YOU HAVE REFERRED IN YOUR TEXT. A BIBLIOGRAPHY IS A REFERENCE LIST TO WHICH IS ADDED ANY EXTRA MATERIAL THAT MIGHT PROVIDE GENERAL OR FURTHER INFORMATION ABOUT THE TOPIC. IN ACADEMIC WORK, MOSTLY IT WILL BE REFERENCE LISTS WITH WHICH YOU WORK.

Emotional Intelligence Vs Cognitive Intelligence Essay

DECLARATION I declare that this assessment is my own work, based on my own personal research/study. I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties,  and where applicable parental consent has been obtained. In a fiercely competitive and changing world, organisational competency has become a crucial tool of survival (Alvesson & Sveningsson, 2007). As intelligence testing is regaining popularity, it is increasingly common to fill out personality questionnaires at job interviews. What is IQ, and does it define a person? What does it mean to be emotionally intelligent? How do these theories compare with each other, and do they provide adequate appraisal of competency? This essay presents a Cognitive Intelligence (CI) and Emotional Intelligence (EI) overview in modern organisations, the two most prominent cognitive processes in the field of Organisational Behaviour; it evaluates strengths and limitations in theory and practice. Furthermore, this essay offers practical recommendations for modern organisations, including a proposed integrated approach of both theories as a comprehensive model of assessment to help gain a deeper understanding of the complexity of the human mind. Organisational behaviour examines individuals and groups in the work environment (Wood et al., 2013). The human element exerts profound influence in the workplace (Presser, 2006, as cited in Lockwood, 2006). According to Armstrong, Cools and Sadler-Smith (2012), cognitive development is an essential business tool with interest increasing six folds over the last 40 years. Evidence of ability testing was found as far back as ancient China 2200 BC (Fletcher & Hattie, 2011) but the discipline was not accredited until the late 1940’s (Wood et al., 2013). In spite of its popularity, cognitive development has generated fierce debates among the experts who disagree on concepts, interpretation and terminology; this discord has generated undesired scepticism and misunderstanding (Fulmer & Barry, 2004). CI and EI explore two distinctive aspects of cognitive abilities. The more accepted of the two, with many decades of extensive research, is CI (Viswesvaran & Ones, 2002). Over a hundred years ago, Spearman (1904) introduced CI as an essential part of learning (as cited in Schmidt & Hunter , 2004). CI is â€Å"essentially the ability to learn† (as cited in Schmidt, 2002, p. 188). Gottfredson (1997) expands with terms like â€Å"catching on,† â€Å"making sense† or â€Å"figuring out what to do† (as cited in Fulmer & Barry, 2004, p. 247). CI is measured through psychometrics tests (or intelligence metric assessment) and expressed as a number called IQ or  Ã¢â‚¬ËœIntelligence Quotient’ (IQ, 2014). There are many psychometrics tests, but the most popular are the Wechsler Adult Intelligence Scale-Revised and the Stanford-Binet Intelligence Scale – frequently revised and used worldwide (Human Intelligence, 2014). IQ scores range between 85 and 115 (please see Graph 1); the further to the right, the more gifted the individual. Early research maintained that IQ scores determined a person’s intelligence (Fletcher & Hattie, 2011) but society has evolved from this limiting idea. Many theorists agree that CI remains a reliable performance measurement (Fulmer & Barry, 2004). It is hard to ignore people’s intellectual or physical differences (Fletcher & Hattie, 2011) and to this day, CI remains the most widely accepted and understood cognitive theory (Fulmer & Barry, 2004), particularly in the fields of business, medicine and education. Armstrong, Cools and Sadler-Smith (2012) attribute this renewed interest to several factors: research is now able to recognise the difference between abilities (CI) and personality (EI); the theories are easier to grasp and considered mainstream psychology; also research is conducted in a more ethical manner and the results are more convincing. This attitude is also reflected in empirical studies. Since the end of WWI, CI has been used to hire employees in the workplace (Yerkes, 1921); its use remains consistent in many behavioural categories of health risks, crime and occupation (Schmidt & Hunter, 2004). Mistakes are learnt from the past and researchers are more politically aware, ethical and flexible; morals and objectivity have replaced lack of transparency to factor human variables (Fletcher & Hattie, 2011). CI will stay as long as technology is employed at work (Salgado & Anderson, 2002; as cited in Viswesvaran and Ones, 2002). However, some limitations are present in the research. One of the most significant limitation is Tthe wide variety of definitions and terminology generates confusion and doubt (Armstrong, Cools & Sadler-Smith, 2011). For example: intelligence testing (Fletcher & Hattie, 2011), intelligence model (Roberts, Matthews & Zeidner, 2010), general mental health (GMA) (Schmidt & Hunter, 2004) and so on. Another criticism is reducing individuals to a simplistic linear value, discounting environmental and cultural variables (Fletcher & Hattie, 2011). However the biggest criticism is the neglect of other vital aspects of cognitive ability (Neisser et al., 1996, as cited in Fulmer & Barry, 2004). Studies increasingly demonstrate that a single theory no  longer provides adequate competency measures when alternatives are available (Schmidt & Hunter, 2004). CI constraints are not limited to theoretical concepts; there are a number of practical flaws. A typical CI drawback is the lack of practical use of academic skills in the real world (Schmidt & Hunter, 2004). Brody (2004) argues that a person may have knowledge of a discipline, but not the competence to put it into application in the work environment. For instance: relationship counsellors may be familiar with the theories of dealing with harassment, yet fail deliver comfort, compassion and understanding for their clients. In reverse, research shows that some individuals without education may still possess competent thinking abilities (Fletcher & Hattie, 2011). *Linking sentence here if you’re going to introduce EI next* One of the most revolutionised ideas that came out of the nineties was EI and its impact on job performance (Goleman, 1998; as cited in Cà ´tà © & Miners, 2006). Four elements define EI: thought-processing, problem-solving, learning, decision-making and interpersonal relationships (Witkin et al. 1977, as cited in Viswesvaran & Ones, 2002); the five personality dimensions of EI that affect work performance are: introversion-extroversion, conscientiousness, agreeableness, emotional stability and openness to experience (Wood et al., 2013). EI has been integrated in many organisations’ training includi ng business schools, professionals, sales, management and so on (Cà ´tà © & Miners, 2006). A number of EI tests have emerged but the most popular one is the Myers-Briggs Type Indicator (Myers, 1962, as cited in Armstrong, Cools and & Sadler-Smith, 2011). CI is far more accepted than before and research reveals EI capabilities too significant to ignore (Neisser et al. 1996, cited in Fulmer & Barry, 2004). As knowledge is easier to access anytime, anywhere in the world via technology, it is becoming less about ‘what you know’ and more about what to do with the information in terms of identifying, analysing and problem-solving (Fletcher & Hattie, 2011). EI is gaining considerable influence in the business world. Research demonstrates that EI predicts academic achievement beyond CI (Miller et al. 2007, as cited in Lyons & Schneider, 2005); it also works as a contextual predictor (Borman & Motowidlo, 1997; as cited in Viswesvaran & Ones, 2002). Where CI lacks consideration for variables, EI abilities allow for a more accurate assessment of work by accounting factor s such as culture, gender,  disabilities and other environmental elements. Additionally, these cognitive abilities, which provide big insights into the human personality and its triggers, can be developed through adulthood (Boyatzis & Sala, 2004). In the practical sphere, the same concept is found. Where CI is deficient, EI is able to balance via a number of ways; for example by discerning and interpreting emotions using body language and visual signals where knowledge and practical skills fail on the job (Rafaeli & Sutton, 1987; Sutton, 1991). And vice versa by those who lack EI and can increase their CI processes through developing interpersonal skills with colleagues to seek assistance to perform the task (Law, Wong & Song, 2004; as cited in Cà ´tà © & Miners, 2006). Consequently, EI’s theoretical limitations are almost on par with the positive attention it has received over many decades. The lack of adequate research and empirical studies are its biggest downfall (Becker, 2003; Landy, 2005; Locke, 2005; cited in Cà ´tà © & Miners, 2006). EI i s also criticised over its theory and assessment (Davies, Stankov, & Roberts, 1998). Experts can’t agree with its definition; some consider EI a function purely based on emotion, others suggest that EI is a mix of personality and emotional management (Lyons & Schneider, 2005; Cherniss, 2010). There are some mixed feelings about EI’s gain to organisations (Motowidlo, Borman & Schmidt, 1997; as cited in Cà ´tà © & Miners, 2006). On the practical side, similar flaws are present. A practical limitation of EI is apparent in the MSCEIT questionnaire where the focus is to identify the emotional aspect of abstract art; a more practical approach would be to teach management and staff basic skills in stress tactics (Cherniss, 2010). The workplace is where individuals compete for goals, promotion or reputation; studies by Joseph and Newman (2010) or Williams, Bargh, Nocera and Gray (2009) caution about the possibilities of using ‘strategic’ EI for self-promotion in the workplace through manipulation, control and self-exploitation (Kilduff, Chiaburu & Menges, 2010). To avoid mishaps, the following is a proposed model to apply CI and EI in modern organisations. There are a number of ways that CI and EI can be applied to modern organisations. 1) More studies are proving that the single theory approach is inadequate and moving towards an integration of the cognitive processes to provide a more satisfying model; where linear models are too simplistic, the critical use of moderation compensates for the other (Boyatzis & Sala, 2004, as cited in Boyatzis,  2011). Organisations would benefit by providing training in both CI and EI development on a regular and ongoing basis to override the honeymoon period of training, particularly focusing on staff with the most experience as it has been found that long term employment tends to lead to a drop in performance (Schmidt & Hunter, 2004). 2) It is important to formulate questionnaires in a clear concise fashion, and keep the content practical and focus on the topic. The audience needs to be carefully considered to keep the content appropriate, for example child counsellors versus drug rehabilitation counsellors (Lynn, 2002). 3) Provide alternative assessment styles to reach a wider audience; for example, delivered as a group or in a private interview (Cools et al., 2009). 4) Consider the relevance of a cross-cultural approach, and other variables such as gender, age group and position within the company. 5) consider a variety of medium to appeal to a wide audience; for example a video, a web-based interactive medium or virtual reality (Chan & Schmitt, 1997). 6) Do some market research relevant to the industry to ensure there are no gaps in the information delivered (Armstrong, Cools & Sadler-Smith (2012). 7) Use care and judgment at all times, respect privacy and cater for existing environment culture (open or discree t). 8) Explore areas in need of development, such as cultural, religious, and interracial. 9) Be mindful that not everyone will be at the same level of knowledge, skills, social ladder and cater for introverts and extroverts. In conclusion, there are differences between CI and EI as the two constructs cover two distinctive aspects of mental intelligence. Both are relevant and contribute to organisational behaviour, however, human behaviour is much too complex to be simplified into two single independent theories. The flaws and strengths found in EI and CI complement each other in a linear fashion (Van Rooy & Viswesvaran, 2004). In this essay, many aspects of CI and EI were explored. It was determined that in spite of a long history, a person is much more than an IQ, and that EI is still at early stage of development. Much work and development is required in the theories to further explore the human potential. To conclude, fFuture studies and competency assessment tools will be interesting to witness over the next few years if the research includes various human genetic var iables in the endeavour to find more answers to adapt to change and reach the full potential of the human personality. References Alvesson, M., & Sveningsson S. (2007). Changing organizational culture: cultural change work in progress. New York, NY: Taylor and Francis. Armstrong, S. J., Cools, E., & Sadler-Smith, E. (2012). Role of cognitive styles in business and management: reviewing 40 years of research. International Journal of Management Reviews 14(3) 238-262. doi:10.1111/j.1468-2370.2011.00315.x Billett, S. (2006). Work, change and workers. Dordrecht, the Netherlands: Springer. Brody, N. (2004). What cognitive intelligence is and what emotional intelligence is not. Psychological Inquiry, 15(3), 234-238. Boyatzis, R. E. (2011). Managerial and leadership competencies: A behavioural approach to emotional, social and cognitive intelligence. Vision, 15(2), 91-100. doi:10.1177/097226291101500202 Cherniss, C., & Goleman, D. (2003). The emotionally intelligent workplace: How to select for, measure, and improve emotional intelligence in individuals, groups and organizations. New York, NY: Wiley. Encyclopaedia Brit annica. (2014). Retrieved from http://www.britannica.com/ Fletcher, R. B., & Hattie, J. (2011). Intelligence and Intelligence Testing. New York, NY: Taylor and Francis. Fulmer, I. S., & Barry, B. (2004). The smart negotiator: Cognitive ability and emotional intelligence in negotiation. The International Journal of Conflict Management, 15(3), pp. 245-272. Human intelligence. (2014). In Encyclopaedia Britannica. Retrieved from http://www.britannica.com/EBchecked/topic/289766/human-intelligence IQ. (2014). In Encyclopaedia Britannica. Retrieved from http://www.britannica.com/EBchecked/topic/289799/IQ IQ. [Art]. In Encyclopaedia Britannica. Retrieved from http://www.britannica.com/EBchecked/media/70827/Graph-of-intelligence-quotient-as-a-normal-distribution-with-a Kilduff, M., Chiaburu, D. S., & Menges, J. I. (2010). Strategic use of emotional intelligence in organizational settings: exploring the dark side. Research in organizational behavior, 30 129-152. doi:10.1016/j.riob.2010.10.002 Lockwood, N. R. (2006). Maximizing human capital: demonstrating HR value with key performance indicators. HR Magazine, 51(9), 1-10. Lynn, A. (2002). The Emotional Intelligence Activity Book: 50 Activities for Promoting EQ at Work. New York, NY: Amacom. Lyons, J. B., & Schneider, T. R. (2005). The Influence of emotional intelligence on Performance. Personality and Individual Differences 39(4) 693-703. doi:10.1016/j.paid.2005.02.018 McShane, S., & Travaglione, T. (2007). Organisational behaviour on the Pacific Rim. Sydney, Australia: McGraw-Hill. Roberts, D. R., Matthews, G., & Zeidner, M. (2010). Emotional intelligence: muddling through theory and measurement. Industrial and organisational psychology, 3, 140-144. Schmidt, F. L., & Hunter, J. (2004). General Mental Ability in the World of Work: Occupational Attainment and Job Performance. Journal of Personality and Social Psychology 86(1) 162-173. doi:10.1037/0022-3514.86.1.162 Viswesvaran, C., & Ones, D. S. (2002). Agreements and Disagreements on the Role of General Mental Ability (GMA) in Industrial, Work, and Organizational Psychology. Human Performance, 15(1/2), 211-231. Wood, J., Zeffane, R., Fromholtz, M., Wiesner, R., Morrison, R., & Seet, P. (2013). Organisational behaviour – core concepts and applications (3rd ed.). Milton, Australia: John Wiley & So ns Australia. Yorks, L., & Whitsett, D. A. (1985). Hawthorn, Topeka, and the issue of science versus advocacy in organizational behavior. Academy of Management 10(1), 21-30. Marking Criteria – Academic Essay

Business Management And Leadership - Leading (U4GP) Essay

Business Management And Leadership - Leading (U4GP) - Essay Example As a result, seven people were killed, â€Å"and a widespread panic ensued about how widespread the contamination might be† (Mallenbaker, 2008, pg. 1). What stuck in people’s minds was not the culprit, but the Tylenol name. Everyone began to associate Tylenol with the poisonings and, as a result, the company’s market share fell by $1 billion in a very short amount of time. â€Å"When the same situation happened in 1986, the company had learned its lessons well. It acted quickly - ordering that Tylenol should be recalled from every outlet - not just those in the state where it had been tampered with. Not only that, but the company decided the product would not be re-established on the shelves until something had been done to provide better product protection. As a result, Johnson & Johnson developed the tamperproof packaging that would make it much more difficult for a similar incident to occur in future† (Mallenbaker, 2008, pg. 1). Johnson & Johnson handled the crisis beautifully, but they paid a very high price. As previously mentioned, the company’s share price took a large hit when the crisis first occurred. In addition to that, the company suffered losses in production and products that they had to destroy as a result of the crisis. The good news is that the appropriate actions the company took were met with a high level of praise from the public. They have since become known as a consumer champion as a result of the actions they took to control the Tylenol product contamination case. According to Mallenbaker, â€Å"Within five months of the disaster, the company had recovered 70% of its market share for the drug - and the fact this went on to improve over time showed that the company had succeeded in preserving the long term value of the brand. In fact, there is some evidence that it was rewarded by consumers who were so reassured

Best friends and archenemy Essay Example | Topics and Well Written Essays - 750 words

Best friends and archenemy - Essay Example The paper will analyze the relationship that exists between two contrasting extremes in our lives, our best friend and archenemy. Growing up each individual develops a keen interest in two people in his or her life, the best friend and the archenemy. The majority of people only relate relationships to the positive feelings we possess towards other individuals, however, in our subconscious mind we share our bond with our enemies. Some might even have a closer bond with their archenemy than their best friend. The archenemy has a vital role in each person’s life as he influences the decisions one makes and the way in which one behaves. The constant competition with the enemy is a driving factor for many individuals and yet they can spend their entire lives without realizing it. Best friends have a supportive role and play as a source of comfort and warmth for each individual. Enemies on the other hand bring out the competitive side of a person and push him or her to doing things they would be able to achieve without a stimulation factor. This shows the importance of an archenemy in a person’s life and how without this individual life would be very different and even worse than one might presume. Having the two in one’s life is like the day and the night. The essence and uses of the two times frames are different, we use the day to work, socialize with others and improve our social status. On the other hand, we use the night to sleep so we can have enough energy to vary out the activities that are essential in our lives. Such is the relationship between our best friend and archenemy. One provides us with the light and comfort meanwhile the other gives us the drive to excel in our lives. Without either of the two individuals, our lives and the measure of our success would be limited. A best friend picks us up when we are down, and is there to listen to us when nobody else will. He reassures us of our strengths and the good things that we have in our lives. The presence of our best friend makes us feel warm and comfortable even in the absence of words. A best friend is like a brother or sister and at times can be like a mother or a father. The archenemy is like an intruder, someone whose existence creates tension and increases your heart rate. In every situation he is always the target and the one to beat. He is like a catalyst in the reaction of life. There is no way one can truly achieve his full potential without being pushed or motivated. The archenemy also brings the joy and satisfaction that comes from a best friend. The victories one has over his rival can be even more welcomed than the good times he shares with his or her friend. As much as people might want to deny it, the archenemy is just as important as the best friend, and has an even larger role to play in some situations. Even in a movie there are two roles the good and the bad character. In the absence of a bad character, the hero is unable to shine or show his brilliance. He uses the negative attributes of the villain to capture the hearts of the audience and attain his heroic status. The characters need each other, just like each person needs both a best friend and an archenemy. The two are very different and yet so similar. They both make lasting impression in an individual’

Effect of Christianity in The Byzantine Empire Essay

Effect of Christianity in The Byzantine Empire - Essay Example As is well known, the Byzantine Empire derives its name from the central Byzantium that formed the core of the empire area, and was more prone to be called a Roman empire if people of the 300 century were to refer to it today. However, since our historians call it the Byzantine Empire, we know that the Greco-Romanian faith was what dominated the scenario in Byzantium and surrounding states. Let us not forget that other than Romanian and Christian faiths, there were Pagan temples which had a cult following in the common people too (Liebeschuetz, 2003, 4). As a result, the preference of the emperors played an important role in determining the dominant faith in the empire, which ultimately led to a competition between ancient Roman faith and Christianity while Pagan temples were closed and other forms of religious activities were banned from the empire. With Christianity’s prevalence, practices of charity, compassion and social upheaval was reintroduced in the self content societ y that the Byzantine empire boasted of. It is very important to note here that the Byzantine empire had members of the aristocracy who had seen the war stricken days and had opted for a peaceful life after the war. They took immense pride in self contentment and preferred to spend wealth and wine on social frivolities and games, which showcased the prosperity of the land. Teachings of Jesus, brought in a certain amount of calmness and finesse into the behaviors of the otherwise barbaric nature of Romans.

Do Nurses' Empathy affect the outcome of care Literature review - 1

Do Nurses' Empathy affect the outcome of care - Literature review Example Empathy in a clinical environment involves an ability to communicate, understand and check the truth of the patients and get the feedback (Bloom, 2014). The need of empathy is to ensure that nurses are emotionally taking care to patients. It is believed that the best way for the practising empathy by the nurse periodically is to make contact with the patient’s situation. Nurses through empathy are able to understand the need of patients and their physical concern. However, this may not always be possible by the nurse practitioners because of some difficulties such as lack of understanding or low operating levels and time constraints. The important part of the empathy for the nurse profession is the operating level, lack of empathic services and burnout (Boyle, 2011). During my clinical practise, I have seen that empathy plays a vital role in the nursing profession. Empathy is to be regarded as the skill to see and value the need patients, their feelings and perception. Clinically, empathy plays a crucial role in understanding the perception of patients. This is a way to provide treatment to patients to ensure corrective health care. It is revealed that through empathy a strong relation amid patient and nurse is created, which helps in providing proper medication and treatment. Empathy is the skill to become sensible, aware, understand and be sensitive towards the others attitudes, behaviour and feeling (Canale, Louis, Maio, Wang, Rossi, Hojat, & Gonnella, 2012). Empathy is an intellectual situation where in the same sets of emotions are shared with the individual. Furthermore, it is also stated that the level of empathy felt by people can vary and can be determined by various factors such as the individual behaviour of the people (Cole-King, & G ilbert, 2011). I have also observed that personal communications within the technological advancement, society and shared experience is an important factor, which disturbs the level of empathy within the society and

Social trends and issues Essay Example | Topics and Well Written Essays - 1500 words

Social trends and issues - Essay Example The ONS report (2011) states that London was the greatest growing region in England and Wales followed by three other regions growing at 8%. The population density of London is the highest in England and Wales at 52 persons per hectare. The male population in London is 4.0 Million while the female population is 4.1 million. The median age for the residents of London is 38.1 years. GLA intelligence reports show that there are over 50, people aged above 90 in London. The life expectance at birth in London improved to 82.3 years. The life expectancy at 65 increased by 2 months this indicates an improvement in the health of the population. It is evident that London’s population is the youngest than other regions in the UK. There are over 300 languages spoken in London. The age structure of London is not similar to that of England as a whole. London has a greater proportion of people aged between 20 and 44. Data illustrates that in inner London people aged 20 and 44 represent 48% of the population and in outer London people aged 20and 44 make up 39% of the population. When we compare these figures to the rest of England, it is higher because in England the people aged between 20 and 44 make up 35% of the population. The age structure of London shows children aged five and below make up 8.5% of the population whereas people aged 65+ makes up 11% of the population. The ONS state that London has the highest proportion of young children. When we compare 2001 and 2011 data, it is evident that in London the number of children under 5 increased by 24%. Data shows that the residents of London aged 15-64 increased by 13.5% since 2001. This is the largest increase in England and Wales. The ONS report explains that areas that have a high population of 65+ hav e fewer births and more deaths this explain their slow growth rates. The population growth rate in London is due to the high numbers of birth and low deaths (London.gov.uk, 2011). The ONS states that the

Computer Communications & Networks Lab Report Example | Topics and Well Written Essays - 2500 words

Computer Communications & Networks - Lab Report Example The paper tells that the approach for accessing X stream from a remote location encompasses Open System Interconnection (OSI) as well as the TCP/IP model. There are many methods, procedures, technologies and processes that are associated with each layer of these two OSI models. However, in order to explain the connectivity of X stream from a remote location or home, we will align findings with the TCP/IP OSI model. The TCP/IP model is not completely aligned with the OSI model. Unfortunately, there is no existence of an agreement associated with the description of the TCP/IP model. Usually, it is considered and agreed that the TCP/IP model has less layers than the OSI model i.e. The application layer incorporates protocols including FTP, SMTP, Telnet etc. These application layer protocols send data to the next layer i.e. transport layer. The transport layer than constructs the header and data to send it via Transmission control Protocol (TCP) or User Data gram Protocol (UDP). Likewise , the network layer assigns the IP address and delivers the packet to the required Ethernet present at the network access layer. After discussing the layers of the TCP/IP Model, the researcher will discuss protocol layering on these layers in order to explain the access mechanisms that are carried out when a home user wants to access the X stream. However, protocol layering is not easy, as it may seem difficult to understand initially. As discussed before, we will demonstrate the connection of X stream from home user via TCP/IP model that works on four layers. These four layers are associated with four types of protocol data units (PDU’s) i.e PDU 1, PDU2, PDU3 and PDU4. Exhibit 2 shows the initiation of a packet from the application layer i.e. layer four. Exhibit 2 Image retrieved from (James F. Curose & Keith W. Ross, 2000) Likewise, layer four creates a message M and is considered to be PDU 4, as it is associated with the highest layer. The message M incorporates several pa rameters that are modified and customized by the application itself. Parameters may include sender name, type of the message and related data. The home computer passes the data of the complete message M to the layer three of the protocol stack. The exhibit 2 shows layer three that is the home computer breaks the PDU 4 in to two parts i.e. M1 and M2. Likewise, the layer three is the home computer that combines with M1 and M2 which are called headers for developing PDU 3 in to two separate layers. Likewise, headers holds the additional information that is required by sender and the receiver on layer three to deploy the service from layer three to layer four. Accordingly, the process continues in the source and adds more headers while travelling through each layer till PDU 1 headers are created. Now PDU 1 is ready to be transmitted from the home computer to the X stream server via physical layer i.e. the physical link. On the other side i.e. X stream network receives PDU 1 and routes t hem to the protocol stack. Likewise, at every layer, the headers representing similar values are removed. Lastly, M is reconstructed from M1 and M2 and router to the X stream application. Network Access Layer Network layers is integrated with physical and data link layer that is responsible for physically connecting the computer with the wired or wireless medium for data transmission from the X stream. There are different types of wired networks available based on different

United Kingdom's Tribunal System Reforms Essay Example | Topics and Well Written Essays - 1000 words

United Kingdom's Tribunal System Reforms - Essay Example The government’s White Paper 2004 implemented these reviews’ recommendations gave birth to the Administrative Justice and Tribunals Council that replaced the old body, Council of tribunal (White Paper 2004, p.8). In 2005, the government established the Tribunal’s service as an executive agency of the Department for Constitutional Affairs (DCA). Its function would be to accommodate the chief government run tribunals (Buck 2005, p.6). Following the appointment of Lord Justice Carwath as the first Senior President-designate of Tribunals, there was a publication of a Draft Bill in 2006. In November the same year, the House of Lords received the Tribunals, courts and Enforcement Bill (Buck 2006, pp 458-484) . There were a number of reasons for the reforms. First and foremost was in relation to the availability of reported decisions. The tribunal users experienced a lot of delays before they received responses to their applications and appeals. For this reason, the House of Commons made an inquiry into the Social Security and Child Support Commissioners (2000, pp 6-15). Some jurisdictions lacked hard copy reports while others had poor electronic media submission of reports. Secondly, the method of selection of cases varied amongst the jurisdictions. Rather than depend on rational thinking to select cases, tribunals depended on their historical development and procedural rules. Third, tribunals developed a common law system instead of a case-law system. This reduced their flexibility in determining case. Moreover, it watered down the role of a tribunal which is to avoid a formal doctrine that would result in binding precedents (Farmer 1974, p.21). The tribunal system experienced real change after the creation of the Councils of Tribunals. In 2008, the Upper Tribunal and the First-tier Tribunal were created. These two tribunals replaced the abundance of tribunals that were there before. In addition to that, there was a harmonization of procedures. Consequently, this reduced cases of separate jurisdictions each with their own procedure and system. A total of 107 tribunals were transferred into these two. However, the Employment Tribunal and the Employment Appeal Tribunal maintained their jurisdictions (Industrial Law Journal 2009, p. 418). The tribunals are divided into chambers. Each chamber takes up a general title dealing with issues that relate to the title. In light of the above discussion, tribunals deal with a range of issues. One of the issues at hand is the government’s proposal to give tribunals the power to oversee euthanasia or assisted suicide. Regulation of euthanasia under criminal law remains to be a contentious issue in medical law. According to Smith, England’s law makers have remained adamant in charting a clear way to handle this issue (1996, p.335). As it stands right now, England’s courts and legislators are not willing to remove the objection to the practice of euthanasia. Criminal law considers any wrongful act that leads to the loss of life as homicide. The most common of such acts is murder which earns one life imprisonment. A deliberate act of ending a life is murder. Therefore, even if a doctor ends a life upon the patient’s request, the law classifies his act as that of murder. There are cases where doctors have been charged with murder where they performed euthanasia. Dr. John Bodkin Adams, administered painkillers (The Times 1981, p. 1, 12). However, the

Was WWI caused by the operation or breakdown of the balance of power Essay

Was WWI caused by the operation or breakdown of the balance of power - Essay Example Introduction: The original traces of world war one can be stretched back to the events of 17th and 18th century. Major players in this account were the Ottoman Empire, Russia, Great Britain, France, Germany and numerous others. Each had its own significance on account of the strategic importance enjoyed or the military and other strengths. The Ottoman Empire had its own account of strengths and it served as the center figure in the entire proceedings of the European affairs. Brief Background: France had become a potent force ever since the era of Napoleon. The Napoleon wars had created unrest of its own kind in form of the geographical disturbances of the maps of Europe. Germany had its own account of tale and history. Great Britain had enjoyed supremacy and history of excellence in recent centuries in its own manner and as a result, this situation resulted in a situation and environment of rivalry and animosity against one another. Allies and Central Powers: Based on the interests, rivalries, soft corners and direct and hidden motives against one another the Europe ended up getting divided into two distinct blocs. The Allies that made up for one strong army and team of nations, in contrast to them was the Central powers that were driven by the ambitions of ending the status quo. The Allies contained the likes of Great Britain, France and Russia, while the Central powers included the Germans, the Austrians, and Ottoman Empire as the three big players. As a result of this broad and visible division, the European continent was split up into two distinct blocs with the continent itself on the verge of a military offensive and launching against the other camp through the mere excuse of military and personal damages. The case of Ottoman Empire: Ottoman Empire reached its zenith in the middle of 15th century when it captured Constantinople in 1453 (Turnbull, 2012, 37). It saw the first halt in its proceedings in 1682-1683 when it was stopped in its offensives against the Europeans notably Hungry, Austria and Poland. Since that time on Ottoman Empire and the Porte kept getting inflicted with all kinds of issues and problems. The Porte was faced with problems from the governors designated in different parts of the entire kingdom that was spread across multiple continents, on others it was on account of the issues with Russia. The case of Holy Places: Holy places were point of interest for various subjects. The holy places came about in form of the Palestine and Jerusalem. The Porte had the custody of these places and he would from time to time assign the custody and guardianship from one set of subjects to other interchangeable shifting between the Protestants and the Catholics. The shift over took place between the Latin Catholics guardians and the Greek monks who demanded the custody. France and Russia were split apart over the rivalry and interest in this matter. Both had political motives against it which they presented, expressed and aimed a t protecting through the cry, slogan and garb of religious interests. The French were siding with the Latin followers who demanded the custody, while the Russians sided with the Protestant Greek Monks. In recent times on account of negligence the Porte had decided to handover the guardianship and custody on the account of negligence by one of the party. This gave rise to political debate and political point scoring form a religious matter and

Black People and Prejudice Essay Example for Free

Black People and Prejudice Essay â€Å"Ahhhhhhhh! † I squealed and jumped for joy the moment I dropped the phone. I hurrily scurried over to my mom to share the news. â€Å"Mommy, I got my first job! † This was the stepping stone to me being an independent young woman. I was officially employed at Hollister Co. as a sales model. I was ecstatic and excited to make some money at the tender age of 15. My first week was definitely a learning experience; from learning how to maintain a cash registrar to folding tons of polos and jeans. Soon through this journey, it started to become bittersweet. With three months of being employed, my shifts were diminishing from 4 shifts a week to 1 shift a week. As I looked at the schedule postings for the week, I noticed a trend with the scheduling of the shifts. Ironically, most of the employees that were working more hours and more shifts were white females. I figured it might have something to do with the fact that my supervisor is a white surfer-boy who is infatuated with beach-blonde beauties. However that did not stop me from asking him to put me on the schedule more. Sadly, I resent the day I had asked him. Unfortunately, he felt that I didn’t have the â€Å"natural beachy look† that Hollister Co. was trying to perceive. I am of Malaysian decent and have tan skin color. Hearing that definitely bruised my ego and made me self-conscious about my appearance. I felt this was a tactic for me to quit, and so I did. Over the months I begin to realize that ultimately there will be people in the world that have a perspective of life that I cannot seem to change. I had realized that this was not my fault; it was his own personal judgment that led him to think that. I was treated this way because of how I looked not on who I am. Many people have tried to explain the reasoning of why people are prejudiced and discriminate against one another. Two readings that are eye-openers about prejudice are Causes of Prejudice and C. P. Ellis. In the essay, Causes of Prejudice, the author Vincent N. Parrillo explains the reasons for racism and discrimination in the United States. Which brings us to Studs Terkel’s essay C. P. Ellis, he tells us the story of C. P. Ellis, a former Klansmen who claims he is no longer racist. With Parrillos essay, we will analyze what caused C. P. Ellis to be prejudice and how he changed. Parrillo’s Causes of Prejudice outlines reasons how and why prejudice exists in today’s society. Parrillo first starts out telling us that prejudice is the rejection of a member of a certain culture, and that ethnocentrism is a rejection of all culture as a whole. He then states that there are four areas of study to consider when dealing with prejudice; levels of prejudice, self-justification, personality, and frustration. This theory is ideal to the root of why and where prejudice starts. He explains that the first level of prejudice is the cognitive level of prejudice. This is a person’s beliefs of a culture. The second level is the emotional level of prejudice. This level includes what kind of emotional response a culture has on a person. These emotions for example can be that of hate, love, fear, etc The final level, explains Parrillo, is the action oriented level. This is the desire to physically act upon their prejudice feelings toward the person or culture. As stated in the text, â€Å"The emotional level of prejudice encompasses the feelings that a minority group arouses in an individual. Although these feelings may be based on stereotypes from the cognitive level they represent more intense stages of personal involvement† (Parrillo 386). His statement holds true. In the sense of economic competition prejudice occurs frequently. We need to realize that jealousy is an important factor of prejudice. There would still be competitions, hatred, and stereotyping. It is just in our human nature. The story of C. P Ellis begins as he discusses his life as being a white male from a low-income class. His frustrations and misfortunes lead him to become a member of the Ku Klux Klan. His father always told Ellis to stay away from blacks, Jews, and Catholics’ and he obeyed his father’s wishes. In a sense, it seemed as if Ellis truly admired his father. At 17 years old, his father soon passed away and Ellis was forced to work to tend to his family. Ellis discusses his frustrations on having to make ends meet with four children, the eldest being mentally challenged and the struggles he has to endure to make it happen. Ellis begins to blame the black people for his tragedy and his misfortune of not being able to have sufficient funds. In relevance to Parrillo’s essay, he explains that â€Å"frustrations tend to increase aggression toward others† (Parrillo 393). This ties into the anger that Ellis began to direct it towards as he stated, â€Å"I didn’t know who to blame. I tried to find somebody. I began to blame it on black people. I had to hate somebody† (Terkel 400). Ellis believed that blaming others rather than himself was the best way to get over his frustrations. We are then exploited to the self esteem Ellis had and his state of mind when starting his racist rampage. To begin with, Ellis shows throughout the essay that he is weak minded and has very low self-esteem. Ellis states, â€Å"The majority of ‘em are low income whites, people who really don’t have a part in something. They have been shut out as well as the blacks So the natural person to hate would the black person† (Terkel 401). Ellis started to hate the fact that he was poor and turned to the KKK. He felt the KKK opened opportunities he could achieve because of the stability and members of the group. Parrillo states that â€Å"self-justification† is lead to believe the main cause of prejudice. He states â€Å"a person may avoid social contact with groups deemed inferior and associate only with those identified as being of high status† (Parrillo 387). We can identify the behaviors and personality Ellis displays is relevant to the same behaviors and personality of his father. Throughout the story, Ellis directed his hatred towards blacks just like his father did. Ellis states â€Å"The natural person for me to hate would be black people, because my father before me was a member of the Klan. As far as he was concerned, it was the savior of the white people† (Terkel 400). We can recognize that his racist ways came from his father who told him what to believe. We can identify this as the â€Å"socialization† factor of prejudice. When one is taught something which they live by all their life they begin to play a role just as the one who taught them those ways. Parrillo elaborates, â€Å"We thus learn the prejudices of our parents and others, which then become part of our values and beliefs. Even when based on false stereotypes, prejudices shape our perceptions of various peoples and influence our attitudes and actions toward particular groups† (Parrillo 394). We can make the connection that Ellis’s father was racist he gained his father’s characteristics as well as his beliefs. This also ties in when he begins to blame black people because he was taught they were the cause of the economic problems he was facing. Ellis states â€Å"If we didn’t have niggers in the schools, we wouldn’t have the problems we got today† (Terkel 402). Here he did not truly experience what he believed but he was told this and began to live by it, which was passed down by his father. Over the time, Ellis and his views about the blacks changed altogether. In the end, Ellis has an epiphany once he realized how much in common he really had with blacks. He soon began to realize that black people were just as normal and looking for the same thing in life. He tells us what he realized later in his life â€Å"As long as they kept low-income whites and low-income blacks fightin’, they’re gonna maintain control† (Terkel 403). The revelation is going to change his life. He refers to they as being the politicians and government. He began to have his own mind set and realize that all are alike and should not be treated differently. Some white people had just as low incomes as some black people, which led him to realize that they were all at the same level. There is no explanation as to why Ellis really decided to all of a sudden change his views. We can relate this to Parrillo’s statement, â€Å"Although socialization explains how prejudicial attitudes may be transmitted from one generation to the next, it does not explain their origin or why they intensify or diminish over the years† (Terkel 394). In conclusion, both Parrillo’s essay and Ellis’s story go hand in hand in showing us the real reason why prejudice and racism still exists today. Vincent Parrillo exemplifies valid points and key notions on why cause a person to be prejudice and racist. C. P Ellis provides an insightful eye and truly gives us hope that maybe people will change their views over the years. Both showed us that prejudice is a prime factor in this society and this is because everyone was born and raised differently. Everyone has their own beliefs and ideas. Value, attitudes, beliefs and culture all are targets of prejudice. Regardless of anything, we will never be able to change that. People just try to persevere to the stereotyping and criticizing of other races and their own. Works Cited Parrillo, Vincent N. â€Å"‘Causes of Prejudice. † Rereading America: Cultural Contexts for Critical Thinking and Writing. Ed. Gary Colombo, Robert Cullen, and Bonnie Lisle. 8th ed. Boston: Bedford St. Martin’s, 2010. 384-398. Terkel, Studs. â€Å"C. P Ellis. † Rereading America: Cultural Contexts for Critical Thinking and Writing. Ed. Gary Colombo, Robert Cullen, and Bonnie Lisle. 8th ed. Boston: Bedford St. Martin’s, 2010. 398-408. Self-Editing Checklist: 1. Do you have a sufficient number of quoted passages from theoretical essay you have chosen and have you commented sufficiently on each? List the page numbers of the passages below. Page 386 Page 387 Page 393 Page 394 2. Do you have a sufficient number of quoted passages from personal essay you have chosen and have you commented sufficiently on each? List the page numbers of the passages below. Page 400 Page 401 Page 402 Page 403 3. Explain the order in which you chose to make your points via the passages you quoted. Studs Terkel then Vincent Parrillo? Page 386 ? Page 393 ? Page 400 ? Page 401 ? Page 387 ? Page 400 ? Page 394 ? Page 402 ? Page 403 ? Page 394 4. Name three writing errors you are likely to make in your prose and check the rough draft for these. Use the OWL website if necessary to look for examples of how to address these problems. List the likely errors below. Alternating long and short sentences. 5. Read your final draft of the essay aloud so that you do not allow your eyes you’re your brain to self-correct the errors in your essay. List the kinds of errors you found below. Spelling, grammar, punctuation.

Society of the Spectacle and War Photography

Society of the Spectacle and War Photography Discuss contemporary war photography in relation to Debords work on the Society of the Spectacle. Society of the Spectacle written by Guy Debord and published in 1967 at the height of the Vietnam war argues that the world has been overtaken by the notion of spectacle. Debord describes what the spectacle comprises of (in several numbered paragraphs); he says that, â€Å"In societies dominated by modern conditions of production, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation.† (#1) Debord is stating that life in the modern age has become fixated on reality as representation (i.e. by the media) real life experiences have been substituted for experiences that are digitally lived. Debord goes on to say that â€Å"the spectacle presents itself simultaneously as society, itself as part of society, and as means of unification. As part of society, it is the focal point of all vision and all consciousness. But due to the very fact that this sector is separate, it is in reality the domain of delusion a nd false consciousness: the unification it achieves is nothing but an official language of universal separation†¦the spectacle is not a collection of images; it is a social relation between people mediated by images.† (#3-4) With the rise of new media and the explosion of 24-hour news and reality television, it would seem that the existence of the spectacle becomes self-evident. Mass amounts of human beings are directed to gaze at what has become a global common culture, news and entertainment. For Debord, the spectacle is a tool of pacification and depoliticization; it is a â€Å"permanent Opium war designed to force people to equate goods with commodities and to equate satisfaction with a survival that expands according to its own laws†¦Ã¢â‚¬  the spectacle distracts from the most urgent task of real life. (#44) Debord argues, our sense of reality is nothing more than an immense accumulation of spectacles. All that was once lived becomes mere representation . Debords theory of the sectacle is similar to that of Baudrillards theories which concentrate on the ideas of a hyperreality. He considered a photograph to be a replacement for the real object. The lines of reality and non-reality have become so blurred in our society that a photograph can replace the real. Like Debord Baudrillards believed we live in a mediated reality, which prefers the symbol of reality rather than the thing itself. We are constantly bombarded with images form mass media that our own lives are own reality becomes entwined with the images we see. The boundary that should exist between reality and fantasy is erased. A consequence of the age we live in. Images depicting the gruesome nature of war are constantly available on television and in newspapers and magazines; every page turned reveals a new atrocity. We have been flooded with these images for so long that they no longer have an affect on us, instead on inspiring empathy and sympathy we are more passive to them a feeling of indifference. In the mass media if there is a story about celebrities or lifestyle it would surpass gruesome photographs of war. As a society weve almost grown accustomed to these types of images, seeing them everyday. In an essay entitled Photographs of Agony John Berger also argues that society has become immune to images depicting suffering saying that †¦ â€Å"In the last year or so, it has become normal for certain mass circulation newspapers to publish war photographs which earlier would have been suppressed as being too shocking. One might explain this development by arguing that these newspapers have to come to realise that a large section of their readers are now aware of the horrors of war and want to be shown the truth. Alternatively, one might argue that these newspapers believe that their readers have become inured to violent images and so now compete in terms of ever more violent sensationalism.† (ed Wells L, The Phtotgraphy Reader, chapter 27) Berger is questioning the effectiveness of the violent or shocking war photograph arguing that maybe the public have become immune to images of horror and the newspapers are competing to show ever more horrific images in order to gain pubic attention. We look around us and see a world beyond our control. Relying on advanced technologies to conduct war and to replicate it on film and TV has diminished our ability to distinguish between reality and entertainment, turning our experience of war into a mere spectacle. In regarding the Pain of others Susan Sontag Describes societies attraction to violent images†¦Ã¢â‚¬  Everyone knows that what slows down highway traffic going past a horrendous car crash is not only curiosity. It is also for many, the wish to see something gruesome†Ã¢â‚¬ ¦ there does seem to be a modern need fro the consumption of images of suffering. And this abundant supply of imagery has dulled our senses and created a new syndrome of communal inaction, we look around us and see a world beyond our control, which is what Debord was describing in society of the spectacle. In her early book On Photography Susan Sontag writes that â€Å" War and photography now seen insperable†¦Ã¢â‚¬  (pg167) and as war evolves and continues so has the photographers response to the effects of conflict. The Bulky large-format cameras of the 19th century prevented the first war photographers such as roger Fenton from capturing the action of combat instead their photographs concentrated on the aftermath of the battlefields. With the technological advancement of cameras and not needing to haul darkroom equipment with them the first world war photographer could get closer to combat and then during the 2nd world war the introduction of the 35mm camera increased the intimacy of the cameras eye, enabling photographers to become part of the action, in a way the first exponents in the 19 century could never have dreamed. During the Vietnam war photographs could now been seen within days of them being taken, the immediacy making the images relevant and challenging the inevitability of war the viewer was now looking at something which is part of the present, and which carries over to the future. For a century and a half the camera has been witness to events that have shaped and shocked the wor ld, capturing these images forever. We might now live in a world of multi channel television, 24-hour news coverage and instant his on the Internet, but it is the still image that provides the most powerful record of our history, good and bad. The still image seems to hold so much power over us, they last, television is passing and goes by quickly, photography lasts, imprinted on paper and in the mind. War and the effects of warfare have always been explored throughout history in literature, poetry, art, film and photography. Before the first world war the depiction of battles by artists were often of soldiers and generals depicted as heroes, in their uniforms adorned with medals but during the first world war when artists were sent to the front line to record the scene, what they saw there defied their imagination. It soon became clear that the traditional painting couldnt capture the full horror of warfare. The modernist painters began to look at the universal grimness of war, the harsh reality of the world and painted not what they saw but what they felt. For example the artists Paul Nash who served as a solider, portrayed the battlefield in a painting titked Menin Road in 1919, what he depicted was the aftermath of war, a barren scene of an almost alien world the surreal colours a purple blue sky the mutilated bare trees, bursts of smoke rising from the debris strewn ground and blue light filtering through the clouds completely empty apart from four lonely figures in the background. Nash wanted rob warfare of its last shred of glory and its last shine of glamour. Francisco Goyas series of etchings Disasters of War depicts the horrors of the Napoleonic invasion of Spain in 1808 during which French soldiers brutally tortured the Spanish peasants and the Spanish responded with their own acts of cruelty. The works were withdrawn and withheld from publication during Goyas lifetime because of their controversial and disturbing qualities. Susan Sontag writes of Goyas etchings in Regarding the Pain of others, â€Å"†¦Goyas art seems a turning point in the history of moral feelings and of sorrow-as deep, as original, as demanding. With Goya a new standard for responsiveness to suffering enters art Goya was witness to these events during the war, but the etchings depict imagined scenes of the atrocities of violence where the lines between real events and imagined ones blur creating a unique reality that is complimentary yet distinct from the historical realities of war. As the viewer is not lead to believe the images are exact reproduction of act ual events the effect is one of a sincere meditation on the terrifying potential that resides in all humans. The images dont specify who the people are-the soldiers could be French or Spanish, the dead tortured bodies could be those of civilians or soldiers giving the viewer a more open interpretation bringing images to life in a way that relate to personal experience. Goyas images are constantly being revisited looking at Francis Bacon triptych Three Studies for Figures at the Base of a Crucifixion 1944 the twisted screaming distorted creatures depict mans inhumanity to man and capture the fear of the future mood after the second world war and still our mood today, bacon like Goya still has a hold over our imagination, for example the Chapman brothers reconstructed the Disasters of war in 1991 using miniature plastic figurines. Painting and sculpture are clearly viewed as interpretations of the effect and consequences of war, with photography the assumptions is that images are seen as a document they appear real, even when we know photographs can be faked and subject to the photographers view of events. In On Photography Susan Sontag wrote†¦ â€Å"War and photography now seem inseparable.† In On Photography Sontag explains what she saw as the sad state of a society that lived at a more and more voyeuristic distance to the first hand experience of reality. In accordance with this Sontag describes the photographers whose personal concern was apparently with finding out and understanding, were doing no more than satisfying the human thirst for sensation and driving this to extremes by ever more sensational images, until ultimately all feeling was lost. In the book The photograph as contemporary art†¦Ã¢â‚¬ ¦describes the contemporary war photographer†¦ â€Å"The use of medium-and large-format cameras (as opposed to 35mm format), not normally seen at the sites of war and human disaster-not at least, since the mid-nineteenth century-has become a sign that a new breed of photographer is framing the social world in a measured and contemplative manner†¦Ã¢â‚¬  She goes on to say†The subject matter has been different, too; rather than being caught up in the midst of an event, or at close quarters to individual pain and suffering, photogrphers choose to represent what is left behind in the wake of such tradegies, often doing so with style that propses aqualifying pperspective.† It is clear to †¦Contemporary war photographers have in the main taken anti-reportage stance; slowing down image making, remaining out of the hub of action, and arriving after the decisive moment to allow the viewer a more contemplat ive look at war and the effects of war. Using Photomontage Martha Rosler infiltrates our comfort zones and reveals the dangers involved in an illusionary distance often created by the mass media between war and ourselves. By using images from magazines of advertisements combined with military images of soldiers and weaponry she transforms the notion of the safety of a home into one under assault. Her intent is to project the terror and atrocity of war into the comfortable place in which we live. She employs devices that work against the seduction of advertising and consumer imagery, the process of photomontage allows her to expose the gaps between image and reality, and ultimately make the viewer aware of an out of place presence. She addresses the impact of the mass media who according to Debord make the images of horror seem mundane and remote by pointing out the implicit presence of militarism in our daily lives, by juxtaposing popular lifestyle magazine images with stark images of war. The French Photographer Sophie Ristelhuber Photographs depicts the aftermath of war they are usually un peopled with no survivors and no dead, concentrating on the spaces of war rather than its participants, the scars and burns are found on buildings and landscapes rather then the people. Her photographs of the Kuwaiti desert, entitled Fait were made shortly after the end of the first Gulf War. Many of the photographs from this series were taken from a ariel viewpoint This elevated angle creates a distorted abstract view of trenches, tank tracts, bomb craters, blazing oil wells and battlefield detritus. You have to look carefully and closely at the photographs to discover that the lines and tracts objects engulfed by the sand are the results of war scarring the landscape emphasising how vast and sprawling the effects of war can be. Sophie Ristelhueber describes the effects of scale and perspective in her work: †¦.†The constant shift between the infinitely big and the infinitely small may disorientate the spectator. But its a good illustration of our relationship with the world: We have at our disposal modern techniques for seeing everything, apprehending everything, yet in fact we see nothing.† Ristelhueber recently won the Deutsch Borse Photography prize 2010, which included set of images titled eleven blowups, a series of images of huge craters made by bombs In Beirut and Iraq, again the y describes the devastation war leaves behind both on the earth and the body. Paul Seawright photographs the traces of destruction that war leaves behind in a place The solitary places in Seawrights photographs seem to be concealing something they require the viewer to look beneath the surface of the image the isolated barren areas reveal hollows where mines have been cleared or left unexploded, or the subtle rubble of military debris strewn across the desert landscape. The quiet subtlety and blankness of the desert distances them from the spectacle associated with the medias representation of war, there is an unknown tension in the images Seawright generates a view of the futility of war. One of his photographs is almost identical to that of Fentons photograph of the Crimean war depicting empty cannon balls in a valley illustrating the fact that despite its technological advancements war is fundamentally always the same. In his book Hidden Seawright says that he has†¦ â€Å"always been fascinated by the invisible, the unseen, the subject that doesnt eas ily present itself to the camera.† Landlands And Bell were commissioned in 2002 by the imperial war museum to make an artwork in response to a two-week visit to Afghanistan and what they experienced there. Landlands and bells work characteristically focuses on the interconnected relationships linking people and architecture. They say: ‘were totally surrounded by architecture. It is the most tangible record of the way we live because it describes how we relate to socially, culturally and politically. It is the most persistent of the way we live-our aspirations and beliefs.† The result was among other video based works The House of Bin Laden. Presented as an interactive piece similar to a video game the viewer is in control via a joystick to explore a reconstruction of Osama Bin Ladens barren hilltop bunker. The viewer can virtually travel through a bleak set of derelict houses, surrounded by burnt-out cars and debris. Langlands and Bell took thousands of photographs of the house near Jalalabad, The eerie interactive digital exploration of Osama bin Ladens house offers an unsettling experience, and engages with the viewer in a totally new way regarding war photography. The houses surprisingly small and basic. Piles of blankets and clothes are strewn in the rooms elsewhere a single string bed is isolated in a dark corner. Outside there is a series of strangely constructed bunkers and a small mosque. Being in control of looking at the work almost feels like observing a crime scene. The buildings and grounds are absent of any human presence thought signs of people who were once there are constant, although the elusive bin Laden is nowhere to be seen, his presence can still be felt in this mesmerizing and ancient environment. It brings us disturbingly close to him, even as it emphasizes his continuing ability to evade capture. The House of Bin Laden becomes a metaphor for the elusive presence Bin Laden maintains by the very fact of his disappearance. By presenting this piece as an interactive game like simulation Langlands and Bell are actively engaging in the idea of the spectacle by using what is essentially and entertainment based media and allowing the viewer to control their viewer using a joystick, it could be argued that by combing entertainment and unreality with real life situations speaks more to a generation obsessed with mass media. They do not attempt to make the 3d environments look realistic like the photographs they took instead it looks constructed exactly as a computer game would look, angular and flat. I personally experienced this work when I saw the Turner Prize in 2004, and it is clear that their intention was for this piece to be viewed and experienced like a computer game. Violent warfare is sold as entertainment in the form of computer games whose manufactures claim to make them as realistic as possible. Thus reflecting modern societies engagement with entertainment as opposed to real life issues. There seems to be a move in contemporary war photography to a more contemplative and abstract approach, maybe this is as Debord describes because we are use to the violence and horrors the ‘spectacle of war presented in the media, and have become almost immune and unmoved by these images. we can never experience the true horrors of war unless from first hand experience but photographers seem now to be taking the stance of the modernist painters of the first world war who painted what they felt rather than what they saw. Contemporary photographers are interpreting these events rather than documenting them, in a way that enables the viewer a more contemplative approach to the contemporary war photograph.